The Associate Brand Manager role is responsible for developing and managing an innovation growth plan for Splenda® Brand Sweeteners, grounded in consumer insights.The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.
The Associate Brand Manager will form a multi-year marketing innovation plan for the different areas of the business, including Splenda® Brand Stevia, Monk Fruit, and Syrups. The ABM will also lead products through the innovation process to bring winning products to retailers and consumers. This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others.
About Splenda:
Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it’s the #1 recommended brand of sweetener by healthcare professionals. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, the Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.
Essential Duties and Responsibilities:
- Develop and manage a strategic innovation growth plan for the brand portfolio in North America to drive category growth and share
- Align the plan with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
- Test innovation concepts with consumers
- Execute the growth plan by bringing the new pipeline of products to market with cross-functional teams
- Support sell-in efforts with retailers to drive distribution across channels
Desired Skills & Required Experience
- BS/BA in business, marketing or related discipline required. MBA preferred.
- 1-3 years previous experience, ideally with CPG products background. Experience in Food is preferred.
- Possess strategic thinking, leadership, teamwork and analytical skills.
- Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
- Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
- Collaborative attitude, work harmoniously with internal and external cross functional partners
- Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.
