We are looking for an entrepreneurial and analytically minded Senior Digital Product Analyst to join our rapidly growing Direct Response Auto Insurance business.
This role will be responsible for managing the measurement, analysis, and roadmap for our online quoting and sales platform (eSales).
An ideal candidate has a strong background in measuring and analyzing digital product performance, identifying opportunities to improve KPIs, interpreting data to drive decisions, and developing and executing product roadmaps by working with stakeholders and partnering with engineering teams.
Essential Functions and Responsibilities
- Manage the eSales product roadmap to meet established goals and support the overall business strategy
- Measure and interpret KPI performance, customer behavioral data, and competitive analysis to drive ongoing improvement and identify new opportunities
- Manage end-to-end product launches by working with design & engineering teams to finalize solutions, align priorities, and monitor impact and performance post-launch
- Develop, launch and track A/B tests to maximize funnel conversion
- Establish and maintain controls to ensure proper system function and lead troubleshooting efforts when issues occur
- Work closely with other business teams to understand the impact of their roadmaps on eSales and create optimal solutions when changes in eSales are necessary
Qualifications and Education
- 5+ years of digital product management and analytics experience
- Bachelor’s degree required; MBA preferred
- Demonstrated experience with:
- Creating, prioritizing, maintaining and communicating product roadmaps
- Leading and executing analyses to optimize customer conversion funnels
- Managing and tracking the status of requirements throughout the software development lifecycle
- Managing efforts to ensure proper function and health of a digital platform
- Presenting progress updates, data results and new concepts to senior leadership
- Strong understanding of:
- Collecting, analyzing, and interpreting customer behavior data to optimize performance
- A/B Testing methodology, execution and analysis
- Software development lifecycle, agile methodologies and minimum viable products
- Ability to manage stakeholder expectations, foster collaboration between design & engineering teams and act as a leader on a cross-functional team
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
