A. Basic Function:
Supports both the residential and commercial co-op marketing programs through education, recruiting trade allies (i.e., contractors), campaign development/approval process and tracking co-op expenses.
Support energy efficiency marketing and Cloud activities.
B. Management Responsibility:
Titles (or functions) of immediate subordinates.
None
C. Major Responsibilities:
- Work directly with internal liaisons to recruit participating trade allies into co-op program.
- Assist in developing scalable program language and advertising templates for trade ally use.
- Arrange monthly communications with trade allies to inform of new program information and marketing assets.
- Coordinate the approval process with partner utilities, legal and corporate communications; including the coordination of submitted co-op advertising materials for program reimbursement.
- Track residential and commercial trade ally participation, marketing asset adoption and co-op expense tracking including maintenance of advertising contracts, submissions and approvals.
- Budget monitoring for Co-op and SG marketing itemized budget
- Partner with marketing team and agency to develop residential/commercial campaigns and other trade ally communications and collateral.
- Support marketing team by drafting communications, building emails and newsletters, creating templates and maintaining the collateral library (both digital and print) ensuring updated materials are provided to third-party networks.
- Support Outreach team with marketing materials and the development of tailored assets and presentations when appropriate to educate on energy-efficiency programs.
- Assist in setting brand strategy, execution of advertising, marketing and public relations activities.
D. Position Specifications:
- Bachelor’s degree in communication or marketing preferred
- 1-3 years marketing, corporate communications, agency environment or equivalent combination of education and experience
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office Suite
- Experience working in CRM platforms – Sales and Marketing Clouds a plus
- Knowledge of Adobe Creative Suite (Photoshop/Illustrator/InDesign) preferred
