LHH Recruitment Solutions is seeking an experienced marketing professional for an onsite role with our client in Fort Worth, Texas. The ideal candidate will have experience leading a marketing team in developing and executing comprehensive strategies that align with company goals, drive brand growth, and enhance market presence.
Senior Director of Marketing
Onsite | Fort Worth, TX
Responsibilities:
- Develop and implement a cohesive marketing strategy that supports company objectives.
- Lead, manage, and mentor the marketing team, fostering a collaborative and innovative work environment.
- Oversee brand strategy, ensuring strong market positioning and brand equity.
- Direct all marketing efforts, including digital, social media, and traditional channels.
- Conduct market research to identify and capitalize on new market segments.
- Create and execute integrated marketing campaigns to drive customer acquisition and retention.
- Optimize CRM usage for customer data management.
- Monitor market share and develop strategies to increase market penetration.
- Collaborate with Sales, Operations, and external agencies to ensure alignment and effectiveness.
- Manage the marketing budget, focusing on high ROI initiatives.
- Advise senior leadership on key marketing activities and strategies.
- Stay current with industry trends and continuously seek improvements.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in marketing, preferably within the sports industry or related field.
- Expertise in branding, digital marketing, and consumer behavior.
- Strong leadership and team management skills.
- Excellent analytical, communication, and project management abilities.
- Ability to manage multiple priorities in a dynamic environment.
