This entry level position has a social media emphasis and reports to the Greater Miami Chamber of Commerce's (GMCC) Vice President of Communications, working alongside the Communications Manager to assist on all aspects of communications, media and digital marketing execution. The Communications Specialist (with social media emphasis) supports the communication needs of all GMCC departments.
Overview of Responsibilities
- Coordinate and assist in the development, implementation and evaluation of the overall communication strategy for the Greater Miami Chamber of Commerce
- Build and execute social media strategy through competitive research, benchmarking, message and audience identification
- Develop and maintain social media calendars to facilitate coordination of messaging
- Set up and optimize Chamber pages within Chamber's various social media platforms to increase company's social visibility, engage members and external audiences
- Generate social media content to share on Chamber's social media platforms that serves to build and grow meaningful connections with the Chamber's external audiences (members and non-members) while elevating brand awareness and promoting newsworthy Chamber events, programs and outcomes
- Capture and analyze social data/metrics, insights and best practices
- Design and edit graphics and event collateral, including but not limited to: event invitations, PowerPoint Presentations, banners, trade show materials, social media content, etc.
- Develop and oversee website content, manage updates and tracking of digital advertising
- Assist in editing of videos for posting on Chamber's social media platforms, website, etc.
- Manage photography and video asset libraries
- Design, gather, develop content for digital Member Handbook/Directory (published at least annually)
- Perform other duties as required by Vice President of Communications
Position Requirements:
- Bachelor's degree in Communications, Marketing, Business, New Media or Public Relations required
- One to three years relevant work experience
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent written communication skills and ability to write in a variety of formats/styles
- Fluency (Written/Verbal) in English
- Understanding of graphic design, along with the skills and ability to create and update graphics through use of desktop publishing programs (Adobe illustrator, Canva, Photoshop, etc.)
- Familiarity and good (current) working knowledge of marketing platforms such as HubSpot and ability to create and edit emails, as well as manage email lists
- Proficiency in Microsoft PowerPoint and ability to design and edit presentations
- Competency in Microsoft Teams, Microsoft suite of apps, and Zoom
- Amateur video and photography editing skill, as well as experience with uploading videos and maintaining YouTube Channel
- Ability to work independently, excellent organizational skills, and strong project and time management skills to meet event and production deadlines.
- Applicants must reside in Miami-Dade or Broward County; this is NOT a remote position. You will be expected to attend events and therefore must have your own transportation
- Work schedule: Monday through Friday, 8 hours per day (not including lunch)
- Job Type: Full time, non-exempt
Compensation: Commensurate with experience
Generous benefits package, including PTO, medical, dental, and vision, life insurance, 401K plan with employer contribution after one year,
