Digital Marketing Manager
Who you are: You are proactive and assertive, with the ability to influence people and get others to cooperate. You can read people and facilitate information well, and let's be honest - you are a little competitive. You like having a variety of assignments at one time, and can combine your intuitive skill and natural follow through to get things done - and fast. You are excited by the challenges that come with fast growth, and change is a positive in your eyes. You develop systems that keep things moving forward towards your goals.
You are passionate about all things luxury and female focused, and would love to take on the challenge of building a marketing & sales department inside of a fast growing Medical Aesthetics and Functional medicine practice.
Key KPI’s:
- New location launch - 50% booked at location opening and 75% booked by 3rd month after opening
- Membership Cross Sell- 4x average visits per year per member maintained across care plan.
- New Client Acquisition - 30 new patient visits per month per location
Who we are: We are a Physician led, women owned, multiple location Medical Aesthetics and Functional medicine practice. We currently operate 3 metro Denver locations, with 2 additional locations opening Q4. We plan on growing regionally in the next 5 years.
Position Requirements:
3+ years of marketing experience, including but not limited to, digital marketing manager, brand manager, marketing coordinator, marketing director or similar BA/BS/MBA in Marketing, Business, Communications or related field
Responsibilities:
- Heavy focus on digital marketing initiatives to support local business launch
- Knowledge and ability to direct and manage local SEO efforts
- Driving new client acquisition, membership retention for existing locations
- Supporting the Leadership team in establishing, evaluating and executing a marketing strategy and budget
- Executing marketing campaigns including the coordination of organic social media and paid digital
- Deep understanding of G4, Google Search Console, SEM, and others
- Managing external agencies and resources to accomplish marketing goals
- Finding remote and temporary resources as needed to complete marketing initiatives
- Maintaining and developing supporting marketing material and keeping the website updated
- Internal weekly communication with staff re: promotions and results
- Planning and executing Email, Phone and SMS campaigns. Knowledge of Active Campaign a plus.
- AND MOST IMPORTANTLY: ready and able to build and manage a hybrid marketing team
Position Requirements:
3+ years of marketing experience, including but not limited to digital marketing manager, brand manager, marketing director or similar BA/BS/MBA in Marketing, Business, Communications or related field .
Compensation and Benefits:
$85,000-$100,000 Per year
Potential for advancement Health, Dental, and Vision for Full Time Employees 401(K) with 3.5% employer match PTO
Signing Bonus $20,000
