The ideal candidate will be responsible for planning, organizing, and executing programs that generate brand awareness and leads. You will plan and execute multi-channel, high impact media buys for targeted industries, geographies, and accounts. The Marketing Manager leads and builds marketing programs consisting of multi-touch, multi-dimensional programs.
Responsibilities
- Plan, execute, and manage global, integrated campaigns across a variety of channels including digital display, OOH, audio, programmatic, organic & paid social, etc.
- Oversee budget allocation across multiple deliverables and channels, ensuring efficient spending management
- Conduct detailed target audience and keyword research to inform campaign development strategies
- Propose and implement innovative campaigns to enhance brand awareness, engagement, and to improve conversion rates for clients.
- Collaborate with internal teams on marketing initiatives and content planning
- Partner with marketing analytics to track and report on engagement and funnel metrics to optimize and improve campaign strategy.
- Project manage & collaborate with internal teams & stakeholders on the development and execution of campaigns and asset production
- Coordinate with content creators and designers to develop engaging marketing materials, including web content, social media posts, email campaigns, and advertising collateral
- Maintain brand consistency in all content and messaging
- Identify and leverage the most effective marketing materials, channels, and messaging strategies.
- Explore opportunities to enhance marketing effectiveness through improved audience segmentation, marketing techniques, and processes
- Advise & work with marketing team on website structure & optimization
- Maintain client websites by updating content, creating new pages, and coordinating with web developers to address webpage issues.
Qualifications
- Bachelor's degree in business, Marketing, or a related field
- 4+ years’ experience in B2B marketing
- Previous hands-on experience in media planning and buying.
- Hands-on experience managing performance of digital marketing campaigns in platforms like Google Ads, LinkedIn Ads, etc.
- Previous experience with CRM platforms, marketing automation software, and performance tracking tools (e.g., Google Analytics) is important
- A desire to continue to learn and grow is critical.
- Strong understanding of traditional and digital marketing channels and techniques.
- Proven track record of building, launching, executing, and reporting on marketing campaigns using Microsoft Dynamics or similar CRM.
- Vendor management experience and negotiating skills
- Track record of developing and managing multiple marketing programs simultaneously.
- Ability to influence stakeholders and work closely with them to determine acceptable solutions
- Ability to adapt ads and campaigns to suit the channel they're being used on
- Excellent planning, organizational, and time management skills
- Excellent attention to detail
Bonus Skills
- Experience with traditional/offline advertising (i.e. billboards, print)
- Experience with ABM platforms like Terminus, 6Sense, or similar
About Unleaded
Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For over 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.
