Are you an experienced Marketing Specialist with a desire to excel? If so, then Talent Software Services may have the job for you! Our client is seeking an experienced Marketing Specialist to work at their company in Irving, TX.
Position Summary: As a member of the Marketing Operations team, you will enable campaign execution as the expert of the Marketing Automation Platform and other related digital products. The Marketing Operations Specialist is responsible for the planning, building and deployment of email marketing campaigns as a channel to drive attendee engagement and event registration and participation.
Primary Responsibilities/Accountabilities:
Email Operations
- Campaign Planning: Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.
- Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables
- Marketing Automation Configuration: Build email streams according to campaign logic in marketing automation platform
- Campaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logic
- Deployment: Execute email marketing (schedule, send and measure)
- Quality Assurance: Monitor campaigns to ensure automation is working as designed
- Reporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)
- Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)
- Marketing Automation Systems Development
- Technology Integration - Work with the greater marketing team for ongoing development of the Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems
Qualifications:
- 2+ years of applicable work experience
- Experience with Marketing Automation, Eloqua experience (preferred)
- Proficient in HTML for email building
- Proficient in Excel
- Previous experience with CMS or CRM (preferred)
- Business acumen and professional verbal/non-verbal communication skills
- Ability to build and maintain relationships with a high degree of professionalism
- Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
- Creative problem solver with excellent verbal and written communication skills
- Confident, self-motivated individual with a strong bias toward action
- Bachelor's degree required (Marketing or Communications preferred)
