About Us: Join the forefront of a high-growth, innovative agave company based in the heart of New York City! We are revolutionizing the spirits industry with our premium agave products, backed by exciting influencer and celebrity endorsements. Our team is passionate, driven, and committed to delivering exceptional experiences to our consumers. If you're ready to be part of an exhilarating journey and lead a dynamic marketing team, we want to hear from you!
Position Overview: We are seeking a visionary Director of Marketing who is excited to craft and execute comprehensive marketing strategies that propel our brand to new heights. This role demands a creative and strategic leader who thrives in a fast-paced, high-energy environment. The ideal candidate will have a proven track record of success in brand building, digital marketing, influencer collaborations, and innovative campaign development.
Key Responsibilities:
- Strategic Leadership: Develop and execute forward-thinking marketing strategies that align with the company's growth objectives and brand vision.
- Brand Building: Elevate our brand presence through compelling storytelling, consistent messaging, and innovative campaigns that resonate with our target audience.
- Influencer & Celebrity Partnerships: Leverage existing relationships and forge new partnerships with influencers and celebrities to amplify brand awareness and engagement.
- Digital Marketing: Drive digital marketing initiatives, including social media, email marketing, SEO, and online advertising, to create buzz and attract new customers.
- Campaign Management: Lead end-to-end campaign development and execution, from concept to analysis, ensuring impactful and results-driven initiatives.
- Market Analysis: Conduct market research and competitor analysis to identify trends, opportunities, and areas for growth.
- Team Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer experience, to ensure cohesive and integrated marketing efforts.
- Budget Management: Oversee the marketing budget, allocating resources effectively to maximize ROI and achieve business objectives.
- Performance Tracking: Establish KPIs, track performance metrics, and provide regular reports on campaign effectiveness and overall marketing performance.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in marketing leadership roles, with at least 5 years specifically within the adult beverage space.
- Proven success in building and executing innovative marketing strategies that drive brand growth.
- Strong understanding of digital marketing, social media, and influencer partnerships.
- Exceptional communication, leadership, and project management skills.
- Creative thinker with a passion for storytelling and brand building.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
What We Offer:
- A vibrant and inclusive company culture that celebrates creativity and innovation.
- Opportunity to work with high-profile influencers and celebrities.
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, and vision insurance.
- Generous PTO and flexible work arrangements.
- Career growth opportunities in a rapidly expanding company.
How to Apply: If you are ready to take your marketing career to the next level and be part of an exciting and rapidly growing company, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role.
Unleash your potential and drive our brand to new heights! Join us on this exciting journey and make a lasting impact in the world of premium agave spirits.
