Head of Content & Social at Marin
Full-Time & Fractional Opportunities Available
Hybrid On-Site & Remote
About Marin Skincare
Marin is a Portland, Maine-based skincare brand creating transformative, Glycoprotein-powered essentials for dry, damaged skin. Founded by two Bioengineers who ‘scratched our own itch’, we discovered the next big skincare ingredient, Marine Glycoproteins, an upcycled natural byproduct of lobster processing that hydrates, soothes and repairs dry, damaged skin. From scrappy beginnings to the launch of our rebrand, new Lip Treatments, national news coverage and viral TikToks, we have the momentum to become a category leader and are hiring a high-performing, energetic person to join our team, create world-class content and launch disruptively creative campaigns with us.
Learn more about us and our story at www.MarinSkincare.com.
About the Role
Joining the team in a stage of rapid growth, you’ll take Marin content to the next level – you’re the creative storyteller and editing execution through which the brand comes to life on social. In this role, you’ll co-develop and own execution for the comprehensive social strategy, working collaboratively with the Founders and Senior Marketing Manager to create rich, immersive, engaging content that builds community and drives viral growth.
Everything, everyone, every moment and every launch is a story - it’s your job to tell them in a world-class manner, in every format. From sourcing, producing, and iterating on ad creatives, to weekly organic static + video content generation, to crafting a magnetically engaging Instagram presence, to developing and maintaining relationships with creators, your role will be a dynamic blend of collaboration and independence. Content and Social are integral components of the business – you’re at the forefront of customer experience and breathe life into how the brand is perceived on a daily basis.
While every day is a new adventure and a cross-platform mindset is a must, the focus areas of this role are organic Instagram (33%), organic TikTok (33%), and Meta + TikTok Ad Creation (33%), with the ultimate goal of iteratively ideating, testing, and growing social activities that drive follower growth, engage our community and hit revenue goals.
About You
You are THE TikTok, IG and Ad Creative machine – the creative content person that lives and breathes the platforms, understand the ins and outs, are excited to blow up the next big skincare brand, and have an eye for ‘content moments’ while being scrappy and nimble in cranking out a video or engaging story. You’re a natural storyteller that deeply understands communication hierarchies and can execute across all facets (eg long and short form video, IG carousel, IG stories, etc). You’ll bring the demonstrated experience and capacity from previous roles in DTC/CPG creating, editing, facilitating, and strategizing all things content.
While a strong creative, you also have a marketing mind that loves brands, launches and campaigns. You can quickly relate to and understand brand positioning, can extend this into crafting visual presence and identity, and rapidly iterate to test, learn and grow. You appreciate the thoughtful ingredients of an engaging, “rich” post, the small-but-impactful editing tweaks that make an ad creative perform or a video go viral, the art of continuously telling brand and customer stories in meaningfully unique ways, and you aren’t afraid to experiment with unconventional ideas. You have a finger on the pulse for what’s going on across the social landscape, combined with a deep understanding of customer personas, and can seamlessly blend the two into creative tactics to reach them in the right way, time and place.
You’ll become an integral part of our collaboratively entrepreneurial culture of hard work, high energy, fun and fulfillment in the work we do – rooted in a core value of Quality of Life for our customers, people and planet. We’re excited to bring on people who are radically ambitious, ready to ‘lean in’, be invested in growing the brand as much as they’re invested in growing themselves personally and professionally, to drive rapid growth and change the world with us.
Position Reports To
Chief Executive Officer
Principal Duties and Responsibilities
- Co-develop and execute comprehensive social media strategies and campaigns across TikTok, IG and all social platforms
- Create engaging, unique, & creative content for all social media channels across the Marin Universe (TikTok, IG, FB, YT, Pinterest, etc), with a focus on viral TikTok growth and a world-class Instagram presence
- Generate unique, engaging, high-converting static and video creatives for all social channels
- Forge and maintain relationships with brand ambassadors, affiliates, creators and micro-influencers to build and grow the Marin community
- Maintain social posting calendar across all TikTok, IG and all social platforms
- Work with Founders/marketing team to produce campaign or launch-specific content for organic and paid social (e.g. for Rebrand, Product Launches, Seasonal Marketing Campaigns, etc)
- Be constantly monitoring the social landscape, staying up to date with trends and spotting opportunities for virality, newsjacking, and forging disruptive partnerships
Experience and Skills Required
- 3-5+ years Professional Content and/or Social experience with portfolio or clear demonstration of ability to generate creative, engaging content with a point of view, deployed in a meaningfully unique way to drive growth and engagement on TikTok and Instagram
- Creative, out-of-the-box thinker with an eye and passion for creating and storytelling through video and static content, who’s not afraid to experiment and is in tune with trends, with the ability to spot “content moments”/creative opportunities and execute swiftly on them
- Be a driven, coachable self-starter with a great sense of humor, who’s as confidently ambitious as thoughtfully humble; Ready to learn, grow and enjoy the ride
- Bring an “anything is figureoutable” and “anything is possible” mindset, who’s not afraid to try new things and think outside the box
- Capable of self-managing projects under tight deadlines, and be self-sovereign in bringing the brand to life with video content (be capable of both individually and collaboratively developing content ideas, but being ultimately responsible for ideation to editing to execution)
- Have a deep understanding of the TikTok and Instagram platforms, best practices, trends, and know confidently how to captivate, grow and engage an audience
- Have a cross-platform mindset, able to see positioning/repurposing strategies for TikTok content across Facebook, Instagram, YouTube and Pinterest
- Have strong written and verbal communication skills, able to communicate effectively with our audience, stakeholders and Marin team members
- Must be an ambitious, passionate person that is energized by fast-paced environments
- 3-5+ years in DTC (Ideally CPG)
- 3-5+ years working at startups or small, scrappy teams
- Experience generating ad creatives for DTC/E-Commerce brands
- Experience with Canva, Adobe CC, videography and video editing
- Comfortable on-camera and able to be part of Marin content
- Experience with Monday.com, or similar project management tools
Marin Skincare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
