**This role requires 3 days/ week onsite in Cincinnati, OH
As a Brand Management Strategy Manager, you’ll play a crucial role in shaping our company’s brand image and driving growth across our private brand portfolio. You’ll collaborate with cross-functional teams, analyze consumer insights, and develop innovative marketing strategies. If you’re a creative thinker with a strategic mindset, we’d love to meet you!
RESPONSIBILITIES:
Brand Strategy and Insights:
- Contribute to portfolios' yearly brand and marketing strategies ad brand health checks
- Analyze brand positioning and consumer insights.
Marketing Execution:
- Lead in-store point-of-sale (POS) planning, marketing communication, and execution.
- Collaborate with the marketing enterprise team to optimize best-in-class marketing executions and communications.
- Lead creation of digital shelf content in collaboration with agencies.
Consumer-Centric Approach:
- Define target consumers and identify key insights.
- Develop effective marketing tactics that build brand equity.
Cross-Functional Leadership:
- Lead cross-functional teams, bridging non-technical and technical resources during the development and implementation of online brand content strategies.
REQUIRED SKILLS:
- Collaboration: Demonstrated ability to collaborate across a multifunctional organization.
- Data Based Strategic Thinking: Ability to distill and synchronize various data sources to develop fact-based and strategically sound recommendations.
- Leadership: Self-motivated and organized leader achieving timely results.
- Consumer Understanding: Understand how to define consumer and customer targets.
- Marketing Expertise: Solid understanding of performance marketing, conversion, and online customer acquisition.
Join our team and make an impact on our brand’s success!
