About Halara
Halara is an innovative athleisure brand that infuses activewear into everyday apparel, made for what moves you. We apply performance fabric and functionality to designs that adapt to every aspect of your life. Powered by an innovative production model that minimizes waste, we update our styles, fabrics, colors and even lengths based on your feedback.
What you wear should work for you. We believe clothing should not limit movement, comfort, or self-expression. Live without limitations. Live for what moves you.
Join Our Global Branding Family
Picture a team filled with awesome marketers to PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters – that’s us, Halara's Global Branding Division. We make it our mission to keep Halara's brand image consistent across the globe. Whether our consumers are in California, Berlin, or Mexico City, we work hard to ensure our brand identity, messaging, and experience resonate universally. We're the ones developing global branding strategies, building our products' robust brand identities, enhancing customer engagement and loyalty, and contributing to the company's long-term success. Being a part of our team means thriving in a cross-cultural environment. It's all about effective teamwork and smooth communication, even across different time zones. And of course, keeping up speed with quick deadlines is key to our collective success.
Key Responsibilities
-Create persuasive written content for online stores and websites aimed at driving customer actions such as visiting the store, joining an email list, or purchasing products.
-Develop engaging product descriptions, landing pages, email campaigns, and promotional content that align with the brand voice.
-Optimize copy for SEO to enhance visibility and drive traffic to the website.
-Collaborate with the marketing and design teams to ensure cohesive and effective messaging across all digital channels.
-Monitor and analyze content performance, making data-driven adjustments to improve conversion rates.
-Develop naming conventions and names or fabrics, new products and product colors
-Conduct A/B testing to determine the most effective copy strategies.
-Ensure all copy adheres to legal standards and brand guidelines.
-Stay updated with industry trends and best practices to continually refine content strategies.
-Assist in developing content calendars and campaign strategies.
-Provide feedback and collaborate with other content creators to maintain a consistent brand voice.
Qualifications
-Proven experience as a copywriter, particularly within the e-commerce sector.
-Strong understanding of e-commerce best practices and digital marketing strategies.
-Ability to write clear, persuasive, and engaging content that drives action.
-Familiarity with SEO principles and techniques.
-Strong analytical skills to assess content performance and make data-driven improvements.
-Excellent writing, editing, and proofreading skills.
-Ability to manage multiple projects simultaneously and meet tight deadlines.
-Proficiency in content management systems and digital marketing tools.
-Strong communication and collaboration skills.
-Bachelor's degree in Marketing, Communications, Journalism, or a related field.
-Experience with A/B testing and data analysis tools.
