PR/Marketing Associate
Location: New York City, NY
Company: Cleverpup
About Us:
Cleverpup is a new brand dedicated to creating innovative, design-driven products for dogs and their owners. We pride ourselves on blending functionality with aesthetic appeal, ensuring every product not only serves a purpose but also looks great. As we continue to grow, we're looking for a passionate PR and Marketing Associate to join our team and help us expand our reach and impact.
Job Description:
As a PR and Marketing Associate at Cleverpup, you will play a crucial role in shaping and executing our marketing strategies. You will work closely with our marketing team to enhance our brand presence through PR outreach, event coordination, and social media and influencer marketing. Your creativity, organizational skills, and enthusiasm for the pet industry will help drive our success.
Key Responsibilities:
PR Outreach:
- Develop and maintain relationships with media contacts, journalists, and bloggers.
- Craft compelling press releases, pitches, and media kits.
- Coordinate media coverage and respond to press inquiries.
Event Coordination:
- Plan and execute events, including activations and community events.
- Manage event logistics.
- Track and analyze event performance and attendee feedback.
Social Media and Influencer Marketing:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and curate content for Cleverpup's social media channels.
- Identify and engage with potential influencers and brand ambassadors.
- Coordinate influencer partnerships and track their performance.
- Analyze social media metrics and adjust strategies as needed.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-3 years of experience in marketing, PR, or a related role.
- Strong written and verbal communication skills.
- Excellent organizational and multitasking abilities.
- Proficiency in social media platforms and tools.
- Experience with event planning and coordination.
- Creative mindset with a passion for the pet industry.
- Ability to work independently and as part of a team.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Dog-friendly office environment.
- Professional development opportunities.