We’re Hiring!
Campaign Activation Manager, Golf Segment (All Genders)
At Envu, we partner with our customers to design world-class, forward-thinking innovations that protect and enhance the health of environments around the world. We offer dedicated services in: Professional Pest Management, Forestry, Ornamentals, Golf, Industrial Vegetation Management, Lawn & Landscape, Mosquito Management, and Range & Pasture.
Envu brings together diverse points of view to look beyond chemistry and dare to explore new paths forward. Guided by our inclusive culture, we embrace change and flexibility, tackling our customers’ toughest challenges proactively, passionately and with an entrepreneurial spirit.
We pursue our ambitions collaboratively because we know that a unified and empowered team is an unstoppable force, allowing us to achieve our vision of healthy environments for everyone, everywhere. Join Us.
FUNCTION: Global Marketing
LOCATION: Cary, North Carolina (Hybrid)
TYPE: Permanent
GET TO KNOW YOUR AREA:
- Responsible for leading the creation and implementation of the go-to-market plan for products/services for assigned Market or Country. Specifically, customer campaigns and channel incentives (rebates, portfolio offers, loyalty programs, early order programs, etc.)
- Lead and motivate a cross-functional team through annual cycle of developing and updating operational marketing and campaign plans. Responsible for creating and executing the activation plan for all products and services related to the assigned markets.
YOUR MISSION WILL BE TO:
- Build, update, and lead the strategy and execution of 3-year customer segment strategies to drive value creation from a portfolio of products and services through effective communications, promotions, programs, and tools (e.g. CRM, 1:1 marketing), comprising of both push and pull strategies.
- Responsible for managing local investment and delivering on target returns (ie. ROMI) that drive successful achievement of revenue and EBITDA growth goals.
- Responsible for managing approved local agencies and for leveraging relationships with regional & global agencies
- Segment customers to map-out customer needs and buying processes to drive desired customer behavior changes.
- Provide monthly steering/guidance on campaign objectives and tactics to Marketing & Commercial leadership.
- Establish and manage Customer Advisory Boards to test concepts, develop insights and identify emerging trends. Execute integration of customer input and customer segmentation strategies into activation plans to maximize opportunities for customer acquisition retention, cross-sell and up-sell
- Drive the execution of marketing programs and tactics (e.g. integrated offer, financial concepts, loyalty programs, digital marketing touchpoints) to ensure that they meet customer needs and can be measured and evaluated for effectiveness.
- Key focus areas: Financial analysis of programs, campaign development and strategy with creative agencies
ARE YOU READY FOR THE ROLE?
Main requirements:
- B.A./B.S. Business or Marketing related discipline. Advanced related degree (MBA) preferred.
- Minimum 10 years of relevant business experience, preferably in marketing with a proven ability to activate strategic marketing plans and marketing campaigns.
Environmental Science U.S. LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
By applying for this position, you agree that your personal data are going to be processed and recorded by Envu for recruitment purposes only. For candidates who are not selected for this position, personal data will be kept for a period of two years and then permanently deleted.
We will soon be in touch to let you know the next steps to be taken!
