Vice President, Paid Social
Advertising
$215,000 - $225,000
Greater Los Angeles
An organization that has proven itself a mainstay within the agency space is in the market for a senior Media leader to join its team. If you can work autonomously throughout an organization that is consistently innovating within its space while simultaneously taking ownership of paid media and revenue strategies, then this can be the opportunity for you!
THE ROLE– Vice President, Paid Social
In this capacity, you will work across multiple high-profile entertainment accounts and play a critical role in shaping the future of our paid social media strategy. You will focus on long-term, holistic social media strategies rather than campaign-specific tactics while simultaneously leveraging emerging trends and technologies to position your clients at the forefront of the social media landscape.
RESPONSIBILITIES:
- Develop and drive the overall paid social media strategy for entertainment network accounts.
- Identify and leverage emerging trends and technologies to position our clients at the forefront of the social media landscape.
- Continuously evaluate and refine paid social strategies to ensure alignment with industry advancements and client objectives.
- Develop and implement innovative approaches to maximize the effectiveness and ROI of paid social campaigns.
- Serve as a thought leader both internally and externally, sharing insights and expertise on the future of paid social media.
- Represent the organization at industry events, conferences, and forums, showcasing their innovative approach and thought leadership.
- Produce thought-provoking content such as white papers, articles, and presentations to elevate the agency's profile in the industry.
- Foster a culture of innovation and excellence within the agency by encouraging creative thinking and collaboration.
- Collaborate closely with internal teams and executives to align social media strategies with broader business goals.
- Influence and guide the direction of paid social initiatives across the agency.
- Work with cross-functional teams to integrate paid social strategies with overall marketing plans.
- Act as a mentor and advisor to junior team members, providing guidance and support to foster their professional growth.
REQUIREMENTS:
- Proven experience working within the entertainment industry, understanding its unique dynamics and requirements.
- Familiarity with the specific challenges and opportunities in marketing entertainment brands.
- Previous experience within a digital agency environment is strongly preferred, demonstrating the ability to thrive in a fast-paced and collaborative setting.
- Strong understanding of agency processes and the ability to navigate complex client relationships.
- Deep expertise in paid social media, with a strong track record of developing and executing successful strategies.
- In-depth knowledge of various social media platforms, advertising formats, and best practices.
- Ability to analyze data and metrics to inform strategy and optimize performance.
- Demonstrated thought leadership experience, including speaking engagements, published articles, or similar contributions to the industry.
- Ability to articulate and communicate complex ideas clearly and persuasively.
BENEFITS – Vice President, Paid Social
As a VP of Paid Social, you can expect to earn up to $225,000 (depending on experience), and highly competitive benefits
HOW TO APPLY?:
Please register your interest by sending your Resume to Greffen George via the Apply link on this page
KEYWORDS:
Paid Social, Social, Agency, Digital, Media, Analytics, Entertainment, Network, Networks, Insights, Recommendations, Thought Leadership, Social Analytics. Meta, YouTube, Brand, Analysis, Marketing, KPI
