JOB TITLE: Marketing Manager
REPORTS TO: Team Manager
EXEMPT/NON-EXEMPT: Exempt
DIVISION: Horton Benefit Solutions
GENERAL DESCRIPTION – Summary
The Benefits Marketing Manager will develop a command of all benefits and funding options to ensure clear and concise option evaluations for our clients. This position will work closely with Producers and the Support Team in determining the best marketing strategy for each client’s need and goals by analyzing and outlining all opportunities. Analyze, document and have the ability to present experience and utilization data that will provide insight into future renewal actions, impact of potential plan design changes and benchmark the client against their peers.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
- Facilitate internal strategic discussions surrounding what benefits and carriers/vendors will be solicited for the most favorable marketing results while meeting the client’s needs.
- Timely and accurate solicitation and follow up for quotes/rates/plan designs.
- Consolidate and analyze quotes/rates/plan designs/financial data provided by each carrier/vendor to meet the most effective strategy for each client.
- Analyze and outline differences from one carrier/vendor to the next by assembling and summarizing data provided by carriers/vendors.
- Timely and accurate preparation of spreadsheet and other promotional documents for proposals, new accounts and renewals. Provide creative alternatives and recommendations based on clients need and goals as defined within the strategic discussions.
- Maintain both internal and external analytical and performance reporting as needed or determined by client.
- Provide Mid-Year/Pre-Renewal presentation documents to the Service Team.
- Monitor marketing processes and revise whenever appropriate for most efficient system through continuous improvement efforts.
- Continually evaluate and be informed as to market availability, competitive markets used by others, and continuously expand knowledge of markets on carrier offerings, network changes, and overall competitive landscape.
- Develop and manage agency relationships with carriers, both internal and external clients and carrier/vendor underwriters.
- Maintain complete and timely responses to internal and external client and insurer marketing requests.
- Update and maintain internal benchmarking reports and other analytical data reference reports.
- Continually analyze and monitor internal data statistics against competitive information and provide leadership with timely recommendations.
- Provide training and mentorship to HBS Marketing Analyst.
- Follow HBS procedures within Applied Epic.
- Perform other duties as requested or required.
KNOWLEDGE, SKILLS, AND ABILITIES
- A Bachelor’s degree is required
- Life and Health License must be obtained within 75 days of the first day of New Hire Onboarding
- Proficient in spreadsheets, databases, MS Office and other financial software applications.
- Outstanding presentation and communication skills on presenting and explaining spreadsheets, reports etc. to both internal and external constituents
- Three to five years’ experience in marketing within the Insurance industry.
- The employee is responsible for adherence to the stated expectations of the E&O Plus Quality Management Program
WORKING CONDITIONS
Fast-paced, multi-tasking environment requiring tolerance for schedule change and disruption with potential for travel.
JOB PERFORMANCE STANDARDS
The job description is intended to describe the essential responsibilities The Horton Group requires. Essential functions are outlined; other duties may be assigned as needs arise or as required to support the essential functions.
PHYSICAL REQUIREMENTS
Ability to:
· Perform work on a computer for extended periods of time
· Sit/stand for extended periods of time in work area.
· Grasp objects using your fingers (fine motor skills)
· Communicate and speak in a clear, concise and professional manner both in person and on the telephone.
· Travel by air or ground transportation as required in performing job duties.
· Be able to lift and carry objects that weigh a minimum of 20 pounds
Nothing in this job description or in any other written documents or forms maintained by The Horton Group, creates, or may be deemed to create, an employment contract between The Horton Group and any of its employees.
The Horton Group reserves the right to revise the contents of this job description, at any time, without prior notice to its employees.
This job description supersedes any previous oral or written job descriptions.
WORKING CONDITIONS
Fast-paced, multi-tasking environment requiring tolerance for schedule change and disruption with potential for travel.
JOB PERFORMANCE STANDARDS
The job description is intended to describe the essential responsibilities The Horton Group requires. Essential functions are outlined; other duties may be assigned as needs arise or as required to support the essential functions.
PHYSICAL REQUIREMENTS
Ability to:
· Perform work on a computer for extended periods of time
· Sit/stand for extended periods of time in work area.
· Grasp objects using your fingers (fine motor skills)
· Communicate and speak in a clear, concise and professional manner both in person and on the telephone.
· Travel by air or ground transportation as required in performing job duties.
· Be able to lift and carry objects that weigh a minimum of 20 pounds
Nothing in this job description or in any other written documents or forms maintained by The Horton Group, creates, or may be deemed to create, an employment contract between The Horton Group and any of its employees.
The Horton Group reserves the right to revise the contents of this job description, at any time, without prior notice to its employees.
This job description supersedes any previous oral or written job descriptions.
