Job Title: Paid Search Analyst
4-month Contract-to-Hire
Location: Houston, TX
As a Paid Search Specialist with our Fortune 250 retail client, you will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms to drive targeted traffic, increase conversions, and maximize ROI. You’ll collaborate closely with our marketing team to align search strategies with our overall business goals and ensure that our paid search efforts are effective and efficient.
Job Responsibilities:
- Partner with internal and external stakeholders to understand business goals and craft effective paid media strategies.
- Conduct comprehensive keyword research, audience analysis, and competitive assessments to inform campaign strategies.
- Implement end-to-end paid advertising campaigns on Google Ads, Bing and other relevant platforms.
- Monitor and optimize campaigns to exceed key performance indicators (KPIs) such as ROAS, CTR, CPM, and conversion rates.
- Allocate and manage multi-million-dollar budgets efficiently across campaigns and platforms to maximize ROI.
- Implement bid strategies and adjustments for optimal campaign performance.
- Work closely with creative teams to develop compelling ad creatives aligned with brand messaging and target audience preferences.
- Conduct A/B testing of ad creatives to identify top-performing assets.
- Enhance Quality Score, Account Health, or platform equivalent.
- Track and manage product feeds from third party platform to Google Ads, Meta, and other platforms.
- Ensure optimal product listings and site compliance by regularly monitoring Google Merchant Center.
- Utilize tools including GA4, Meta, Google Ads, and other analytics tools to track campaign performance.
- Generate insightful reports and provide actionable recommendations for ongoing improvement.
- Clearly communicate campaign results, insights, and optimizations to clients.
- Track key KPIs over time and strategize for continuous improvement.
- Foster strong relationships cross functional teams, serving as a secondary point of contact for paid media discussions.
Qualifications
- Bachelors Degree in Marketing or related field
- 3-5 years of experience working in SEM and Shopping with an e-commerce company
- Google AdWords' or Bing AdCenter Certified (SEM, Shopping and Merchant Center)
- Proficient in Microsoft 360 suite
- Working knowledge in Tableau and Adobe Analytics
- Proficient with Google Adwords, Bing AdCenter, GA4 and feed management platforms like Channel Advisor/Feedonomics
- Demonstrates strong ability to collaborate and work effectively with cross functional teams
- Demonstrates action-oriented attitude while working on projects and new opportunities/challenges
- Strong and effective communication skills
