Our amazing client is hiring a Vice President, Marketing Data Science. This role will provide leadership through strong knowledge of digital marketing, data science and measurement. The ideal candidate will have the ability to create solutions, internally and with clients. This includes a solid foundation of knowledge in media measurement/modeling, Google Analytics, database marketing principles and statistical modeling. Extra points for a wealth of curiosity, passion, and motivation.
This role will sit in Minneapolis, Minnesota and have three days a week hybrid office hours. RELOCATION IS AVAILABLE.
What you will be doing:
• Partner with internal stakeholders and clients to design, implement, and execute measurement solutions that improve media program, website, and marketing program performance.
• Lead statistical/database marketing efforts as financial analysis and statement efforts.
• Lead executive-level conversations to recommend and advise the best approach and evaluate results.
• Provide actionable business insights through analyzation of complex, high dimensionality data.
• Develop a vision to grow the analytics capability for existing and new clients.
• Manage, support, and mentor a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.
• Recommend KPIs and establish measurement processes for media plans, personalization strategies, loyalty programs, and other marketing efforts.
• Oversee report definition and generation.
• Lead the deployment of analytic systems and reporting projects, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate test)
What you bring to the table:
• The ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.
• Minimum of a bachelor’s degree in a relevant quantitative field (e.g., statistics, mathematics, economics, operations, marketing/business, research, social science, or related area)
• 10+ years’ experience leading people and teams
• 10+ years’ experience in reporting and analytics
• 5+ years in an analytical role within a marketing/advertising employment setting
• Experience in a services industry (agency and/or consulting)
• Experience with database marketing, economic modeling, data mining and predictive modeling.
• Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)
• Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
• Strong project management, attention to detail and time management skills
• Working knowledge of one or more analytical software platforms (e.g., SAS, SPSS, R, Alteryx, or open-source data mining tools such as Python)
• Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
• Working knowledge of Scrum/Agile experience and methodologies
**** Sponsorship is not currently available ****
