The primary role of the Associate Media Planner is to help build/support the development of media campaigns across multiple channels. As an entry-level position, the Assistant represents the start of a media career and plays a critical role in the daily tactical management of media planning and placement on behalf of the assigned client(s).
Responsibilities:
- Conduct research via media tools and resources to support the development of audience and landscape insights to inform strategies and tactics
- Gather information to be used in developing media communication plans, such as demographic profiles, media usage habits, and media costs
- Help with the preparation, development, and monitoring of media communication plans and presentations for assigned accounts
- Help maintain flowcharts, buying guidelines, testing plan and results analysis, budget summaries, plan delivery and competitive reports
- Run and maintain spending reports, and build baseline assessments of data
- Acquire understanding of the client's media planning process to help achieve communications planning goals
- Support Media Planner as back-up contact point for internal / external account and media staff about media plan implementation and maintenance topics
- Foster and maintain positive relationships through professional written and verbal communications
- Attend and participate in internal meetings, as necessary
- Support planning team by maintaining appropriate records of all written directions, work orders, recommendations, and media contracts, which result in client decisions or approvals, particularly authorizations to proceed with chargeable services
- Ensure best practices and agency processes are being followed on behalf of assigned client(s)
- Manage internal / client status reports
- Perform other related duties as required or assigned
Qualifications:
- 4-year college degree or equivalent in marketing, advertising or related field
- 0-2 years of relevant work experience
- Proficient with Microsoft Office applications
- Ability to learn server based software and tools; experience with any of the following a plus: MediaOcean, Nielsen, MRI, Scarborough, Kantar, DoubleClick
- Detail oriented, with exceptional organizational and multi-tasking skills
- Strong verbal and written communication skills to effectively interact with internal teams and clients
- Strong math and analytical skills
- Strong interest in or familiarity with Media and Communications Planning
- Ability to work well within a fast-paced, team oriented environment
