SUMMARY
Trinity Consultants, a leading global environmental consulting firm, provides services and solutions in the EH&S Regulatory Compliance, Built Environment, Life Sciences and Water & Ecology markets. Founded in 1974 Trinity has the technical expertise, industry depth and capabilities to help clients achieve their goals across the natural and built environments.
We are seeking an experienced Digital Sr. Marketing Manager to join our growing corporate marketing team. This individual will play a key role in helping Trinity to grow in the AEC/Built Environment space by aligning with leadership vision, building GTM strategies that engage with targets, working with our shared services group to execute digital campaigns and ultimately creating new pipeline opportunities. The role is a great opportunity for the right person to build his or her B2B professional services marketing career with a fast growth, dynamic consulting organization. Functional professional services marketing experience, knowledge of Consulting marketing challenges, and an Extensive experience in the AEC. This role reports to the CMO.
The person in this role will become our ‘go to’ marketing program manager for the AEC/Built Environment business and will interact weekly with leadership, marketing peers and business development professionals. This individual may have a direct report and will be responsible for the execution and successful completion of digital marketing programs that build awareness of our services, communicate our positioning, drive client engagement and result in new leads. Demonstrated experience working with marketing automation platforms (Marketo) and business development teams is essential.
Core Responsibilities
- Engage with the CMO and AEC/Built Environment leadership to understand the business objectives, services and value propositions that serve as the foundation for the annual go to market strategy
- Work with Trinity’s shared services org, agencies and contractors to deliver digital marketing content and sales collateral including advertising, blogs, custom emails, infographics, social posts, video, case studies, sponsorships, custom events and more
- Work with the CMO to plan, execute, and measure strategic integrated marketing programs:
- Develop marketing campaign briefs to communicate key success factors
- Scope marketing campaign activities to achieve goals while staying on budget
- Leverage marketing content and digital channels to achieve desired metrics
- Build out sales plays to be actioned by business development professionals
- Track performance metrics and report on analytics
- Deliver communications that are clear, concise, engaging, and align with our brand voice
- Execute website content changes and develop new pages to support BU objectives
- Develop new sales plays working with the BU business development team and our knowledge management system
- Support new acquisition marketing integration work in the BU, including brand integration, messaging, and positioning for acquired companies
- Coordinate with/assist/lead our qualification and proposal generation groups
- Remain up to date with AEC/Built Environment marketing strategies – including digital, social, email, internal, brand and content strategies.
Required Experience
- BA and/or advanced degree in Marketing, Communications, or related field
- 7-10 years of experience in B2B services marketing, AEC Services Marketing, Consulting marketing or similar professional services marketing roles
- Knowledge of the AEC community, client challenges and business drivers
- Excellent at grasping highly technical concepts and creating marketing content and client communications that have value and are easily understood
- Demonstrated success with the development and execution of marketing campaigns that drive awareness, build reputation and expand client relationships
- Experience working with digital agencies and small internal shared services organizations to achieve goals
- Solid understanding of the professional services consulting business
- Demonstrated success working with geographically dispersed teams and business units
- Excellent organizational skills, familiarity with marketing automation platforms a plus
- Able to thrive in a fast-paced environment, prioritizing varying demands, and meeting deadlines
- Direct experience with AEC Consulting firms required
- New York City, NY area or Atlanta, GA
