We are looking for Digital Measurement Services Manager, for one of the top and most innovative players in the beverage industry and their new LRB division.
Our client is known for its unwavering commitment to taste and innovation, having a reputation for disrupting the drinks industry with its new-to-world brands. Their extraordinary growth and success have set them apart in the industry, and they are always looking for talented individuals to join their team and help shape the future of the company. If you are passionate about innovation and adventure, this is the place for you.
As their new Digital Measurement Services Manager, you will manage relationships with local marketing teams, serving as a trusted advisor on campaign setup and execution best practices. Ensure that all campaigns, test pilots, and initiatives adhere to data-driven approaches, prioritizing data over intuition. Additionally, oversee the creation of an insights dashboard a single source of truth.
Whats in it for you?
Excellent compensation | Prestigious brand | High impact role | Career progression | Hybrid role
Responsibilities:
- Implement plans and strategies based on audience insights and market trends that align with business objectives.
- Participate in local marketing planning sessions and present insights to stakeholders.
- Actively engage and participate in local marketing planning sessions, understanding the marketing calendar and how it fits within the wider business context.
- Contribute to a single source of truth digital dashboard for data-driven decisions.
- Collaborate to create a standardized framework and KPIs for evaluating campaign performance.
- Conduct test and learn pilots, share results and iterate marketing strategies.
- Highlight efficiencies gained through data-driven decision-making.
- Document outcomes and key takeaways from pilot campaigns in the LRB Learning Compendium.
- Implement best practices for LRB digital activities.
- Develop digital campaign planning and measurement methodologies.
- Work with LRB media planners and business leaders.
- Ensure proper tagging of digital activities.
- Facilitate adoption of third-party solutions.
Requirements:
- Minimum of 5 years of experience in digital marketing or data analytics.
- Bachelor’s Degree in a relevant field.
- Proficiency in Paid Media would be a real plus.
- Experience leading a fast-moving, explosive-growth brand.
- Strong internal influencer with high visibility and impact.
- Strong understanding of data privacy regulations.
- Demonstrated ability to drive growth and outcomes, making sound decisions and addressing setbacks.
- Proven track record of promoting ideas and curiosity, continually seeking input from others and challenging the status quo.
- Ability to actively care and develop teams, creating an engaging culture and demonstrating compassion.
- Experience in iterative business improvement within a fast-paced, high-growth organization.
- Familiarity with product innovation and new market creation best practices within a fail-fast, learn-faster environment.
- Proficiency in constructing cutting-edge digital tech stacks as part of a high-performance team.
If you think you are a good fit for the role, please don’t hesitate to apply :)
