Description:
About Us
Redbarn Pet Products is a 28-year veteran in the Pet industry and holds out as one of the few founder owned and operated brands, dedicated to delivering high-quality, innovative Dog food, chews, and treats. With a focus on integrity, quality, and innovation, our mission is to make pets happy by offering products that seamlessly transition from chew time to treat time to mealtime. Our brands are poised for a revolution as our business has grown considerably with our entry into the food category 5 years ago.
We are seeking a Brand Strategist who will dive in and steward our brand forward into this exciting new phase of growth. We are seeking a Brand Expert who will help us maintain and elevate our brand in a competitive marketplace.
Why Redbarn?
- Family-Owned Values: Work with a company that emphasizes integrity, quality, and innovation.
- Impact: Play a key role in shaping and strengthening a trusted, premium pet brand.
- Growth: Join a thriving company with ample opportunities for personal and professional advancement.
Some Perks of Joining the Redbarn Team
- Medical, Dental, and Vision Insurance
- 401(k) with a company match
- Flexible/Health Spending Accounts
- Voluntary Benefits
- Pet Insurance
- Life and Accidental Death & Dismemberment Insurance
- Paid Vacation / Paid Sick
- Employee Pet Food Discounts
- Complimentary Office Snacks
- Hybrid Work Schedule (Based out of the Long Beach, California office)
Position Overview
The Brand Expert will be responsible for establishing, refining, and advancing Redbarn's brand differentiation strategy. Using deep insights from consumer behavior, market trends, and internal data, you will position Redbarn as a premier brand in the pet industry. You will collaborate closely with product and creative teams to ensure cohesive brand strategies across all platforms and maintain a consistent brand voice throughout all communications.
Key Responsibilities
- Brand Leadership: Spearhead the development and enhancement of Redbarn's brand differentiation strategy, ensuring robust and consistent brand positioning.
- Market and Consumer Insight: Conduct thorough market research and competitor analysis to identify emerging opportunities and potential challenges. Apply these insights to adjust and strengthen brand and selling strategies. Use syndicated data to monitor market share and item level performance across the categories at key retailers, identifying trends and opportunities. Use this data to inform and adapt brand and selling strategies.
- Strategic Collaboration: Work alongside product teams to integrate brand strategies into product development and partner with creative teams to align marketing initiatives with the brand's vision.
- Identity Development: Create and support the execution of brand positioning and marketing campaigns that reflect the brand's core values and goals.
- Brand Storytelling: Develop compelling narratives that effectively communicate Redbarn's brand values and product benefits, driving consumer engagement and sales growth. Deliver branded decks to support our sales and PR efforts.
- Consistency Across Channels: Ensure that the brand's messaging, tone, and visual identity are consistent across all platforms, including online and offline channels. This includes strategy and oversight for physical store displays and secondary retail placements.
- Performance Optimization: Regularly evaluate brand performance metrics, identify areas for improvement, and implement strategies to enhance brand impact and effectiveness.
Requirements:
- Experience: 4+ years of experience in brand strategy, brand management, or a related role with a focus on brand leadership.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in branding or strategy are a plus.
Core Skills
- Expert research and analytical skills with the ability to translate insights into actionable brand strategies.
- Strong communication and presentation abilities, capable of clearly articulating complex ideas.
- Proficient in project management, with experience leading cross-functional teams.
- Creative problem solver with expertise in storytelling, digital marketing, content marketing, and social media strategy.
- Basic knowledge of SEO and graphic design is advantageous.
- Strategic thinker with a solution-oriented approach, capable of adapting to a dynamic, fast-paced environment. Strong interpersonal skills with the ability to influence and lead within a collaborative organization.
Redbarn Pet Products is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Redbarn Pet Products complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, please contact Human Resources at (562) 495-7315.
CPRA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CPRA Job Applicant Notice at Collection by copy and pasting the below link into your browser).
https://redbarninc-my.sharepoint.com/:b:/p/czamora/EQm8AE0J_pVHntdaRGJ-XpEB0hcBOOujGlKgb2EbUs2nvA?e=AeJXBj
Redbarn Pet Products does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Redbarn property and therefore, Redbarn Pet Products will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Redbarn Pet Product's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully executed agreement with Redbarn Pet Products must be in place and current.
Compensation details: 75000-75000 Yearly Salary
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