About Halara
Halara is an innovative athleisure brand that infuses activewear into everyday apparel, made for what moves you. We apply performance fabric and functionality to designs that adapt to every aspect of your life. Powered by an innovative production model that minimizes waste, we update our styles, fabrics, colors and even lengths based on your feedback.
What you wear should work for you. We believe clothing should not limit movement, comfort, or self-expression. Live without limitations. Live for what moves you.
Join Our Global Branding Family
Picture a team filled with awesome marketers to PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters – that’s us, Halara's Global Branding Division. We make it our mission to keep Halara's brand image consistent across the globe. Whether our consumers are in California, Berlin, or Mexico City, we work hard to ensure our brand identity, messaging, and experience resonate universally. We're the ones developing global branding strategies, building our products' robust brand identities, enhancing customer engagement and loyalty, and contributing to the company's long-term success. Being a part of our team means thriving in a cross-cultural environment. It's all about effective teamwork and smooth communication, even across different time zones. And of course, keeping up speed with quick deadlines is key to our collective success.
Overview of the Job
Are you into fashion and sports, know the latest social media trends, and a fan of entertainment? Fantastic! We need you to create exciting content that could go viral. But we want you to remember our values too - the belief in crowd-tested, crowd-designed apparel, advanced fabric science and innovative manufacturing production. Make sure they shine brightly in your words. This is a position based in our New York office.
What Does a Typical Day Look Like for a Brand Copywriter?
As our Copywriter, your key role involves producing empowering content that aligns with our 'Move for what moves you' lifestyle and inspires the audience to lead an active life throughout all life's moments. Collaborating with all departments, from Advertising to Marketing and Social Media, you will write copy that informs and entertains, elevating our brand's presence across various platforms, such as our website, online ads, and community events.
Responsibilities:
-Craft compelling copy that resonates with a wide audience, maintaining a universal language.
-Develop and maintain consistent messaging across all marketing materials.
-Collaborate closely with the creative and brand marketing teams to ensure alignment with overarching brand strategies.
-Conceptualize and execute big-picture ideas that elevate the brand’s presence in the mass apparel market.
-Write engaging and persuasive content for various platforms, including website, social media, email campaigns, and print materials.
-Conduct thorough research to understand the target audience, market trends, and competitors.
-Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
-Participate in brainstorming sessions and contribute creative ideas to marketing campaigns.
-Develop copy, such as taglines and slogans, and copy direction for large scale marketing campaigns
-Monitor and analyze the performance of marketing content and make data-driven improvements.
-Mentor junior copywriters and provide constructive feedback to help them grow and develop their skills.
Requirements:
-Proven experience as a copywriter in marketing, preferably within the apparel or athleisure industry.
-Ability to adapt tone and style to appeal to diverse demographics.
-Strong portfolio demonstrating creative and strategic thinking.
-Experience working in a collaborative, fast-paced environment.
-Excellent writing, editing, and proofreading skills.
-Strong understanding of marketing principles and best practices.
-Familiarity with SEO and digital marketing strategies.
-Ability to manage multiple projects and meet tight deadlines.
-Strong communication and interpersonal skills.
-Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Benefits:
-Opportunity to be part of a strong creative and brand marketing team.
-Work for a stable and well-funded company with a reputation for innovation.
-Competitive compensation package and benefits.
-Professional development opportunities and career growth.
-Collaborative and supportive work environment.
-This role offers the chance to contribute to innovative marketing strategies in a vibrant and growing brand, making it an excellent opportunity for a seasoned copywriter passionate about athleisure and creative storytelling.
