Revelyst, the future standalone Outdoor Products company at Vista Outdoor is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue innovation and redefine what is humanly possible in the outdoors.
We are seeking a highly skilled and experienced Sr. Manager, Analytics & Merchandising to join our Adventure Sports platform which consists of Fox Racing, Bell Helmets, Giro Sport Design, CamelBak, QuietKat Electric Bikes, Blackburn and more. In this role, you will be a key drive of the North America digital business in partnership with global digital leaders. This role will impact organizational success, visibility to senior leadership, and allow for strong growth potential.
This position reports to the eCommerce Director of North America and is based out of our Irvine, Ca location.
As the Sr. Manager of Analytics & Merchandising, you will have an opportunity to:
- Lead the charge for defining the consumer analytics strategy and execution across all our consumer facing channels and brands.
- Collaborate cross functionally across the business unit, sales, digital marketing, digital design, IT, and CRM and retention to define our consumer profiles and KPIs to understand rider awareness, engagement, and lifecycle health.
- Develop and execute strategy for annual, seasonal, and monthly merchandise plans for categories in collaboration with Planning and Product teams to support revenue and brand growth, achieve gross margin targets, and manage inventory to optimize the core and seasonal product investments.
- Take an answers-first approach to data visibility; understand what data is needed to support business function objectives. Utilize data analytics and test & learn to drive actionable insights for the ecommerce team.
- Build, maintain, and communicate metrics and dashboards to measure business performance.
- Develop roadmap of data needs and improvements based on the evolving needs of the business.
- Identify trends and patterns from data, pursue statistical data analysis, and provide attribution of metrics movement.
- Provide actionable insights to drive the growth of business and improvement of operational efficiency.
- Lead the Merchandising and cross-functional analytics team in driving sales, growth, and margin results, supporting financial and brand objectives based on a thorough understanding of our rider and the market. Lead the team in creating and executing seasonal category strategies which incorporate data insights, consumer feedback and competitive and financial analysis.
- Develop and execute the ecommerce merchandising strategy including product assortment, pricing, promotions, and merchandising with a focus on sell-through, new product launches and execution for the digital business.
- Manage and develop the merchandising team to achieve goals through analytical insight, strategy, execution, and collaboration across business teams.
- Develop and monitor KPIs to track product performance, including sales, margins, and customer satisfaction.
- Use data and consumer insights to inform product selection decisions, including analyzing sales trends, consumer feedback, and market research.
- Analyze consumer feedback and product performance to define and improve product category strategies, product assortments, and pricing opportunities.
- Work closely with the product development team to identify new product opportunities and provide input on product development and product pricing decisions. Monitor competitor activity and industry trends to inform product selection and merchandising decisions.
- Work closely with the ecommerce and technology teams to ensure the product selection and merchandising strategy is optimized for performance, scalability, and customer experience.
You have:
- Bachelor’s degree in Business, Retail Management, Marketing, Ecommerce, or a related field of study.
- Minimum 6 years’ experience in ecommerce, retail merchandising or analytics.
- 3+ years of team management experience.
- Ecommerce or online marketplace experience is strongly preferred.
- Knowledge of paid, organic and/or retention marketing best practices.
- Proficient in analytics and business tools including but not limited to Google Analytics, Demand Forecasting, Management & Planning, Inventory Management & Planning, Data Analysis, SAP ERP, Statistical Data Analysis.
- Proven history of developing channel-level and customer-level reports with actionable insights on KPIs including but not limited to LTV Analyses, Customer Cohort Analyses and Channel Attribution.
- Track record of taking data from disparate sources and creating centralized reporting schemas and tables that can be used to power analyses and data visualizations.
- Proficient in SQL and understanding relational databases.
- Ability to automate processes, scripts, and models (via Python or other languages) a plus.
- Proficiency with cloud database platforms such as Snowflake, Azure, and AWS a plus.
Pay Range:
$110,000.00 - $120,000.00
The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
