• The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand’s strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.
** Note this is not a marketing analyst position.
Essential Duties/Responsibilities:
• Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch; proactively analyze brands for areas of opportunities and actionable recommendations
• Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
• Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing; provide business case support for web/mobile app projects related to digital analytics
• Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
• Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more.
• Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data using and following a standardized SDR
• Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and CJA releases and features
• Administer CJA,Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.
Working Conditions:
• Open office environment in conjunction with potentially onsite, hybrid, or remote work classifications.
• Occasionally overtime and after-hours work required (40hr max if contractor). Flex Hours allowed upon approval.
• Collaborative team work as well as heavily independent work tasks and projects
• Travel is minimal and typically related to travel for training or if remote travel on site for team get togethers.
Minimum Requirements:
• Minimum 4+ years in digital analytics (3+ being with Adobe Analytics ) with ideally 3-5+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered.
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations; Experience working with and reporting on digital analytics, financial/business reporting and analysis
• Bachelor’s degree required – emphasis on business analysis, data, project management, marketing, communications, or information systems
• Proven ability to administer Adobe Analytics, create report suites and design SDR’s
• Strong experience creating adobe based processing rules and classifications
• Knowledge of or experience with at least one: AEP, CMS, CJA, AES, Google Analytics, or Adobe Test and Target
• Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc…
• Required ability to read basic HTML
Preferred Qualifications:
• Proven ability in understanding key analytics topics related to adobe analytics such as evars.
• Expertise in product string tracking and in general complex Adobe concepts such as data sources
• Ability to work independently to meet multiple project deadlines; handle multiple tasks – switching priorities and focus as needed
• Ability to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirements
• Passion for detail with a track record demonstrating initiative, drive and quality output
• Excellent oral, organizational and written communication skills; troubleshooting and critical thinking skills
• Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
• Highly organized, creative and attentive to detail; able to manage, prioritize and bring to completion multiple projects
• Excellent interpersonal skills, flexibility to accommodate different situations and temperaments
• Persistence, resourcefulness, drive, and ability to work proactively and independently
• Master’s Degree heavily preferred in business administration, analytics, or marketing
Additional Knowledge, Skills and Abilities:
• Experience with CJA, AEP, and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience.
• Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML)
