FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede.
Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe.
Since the brand’s inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials.
Today, FRAME is recognized globally with 14 stores in North America and 1 store in London. FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques worldwide.
General Manager Role Overview:
Reporting to the Director of Stores, the General Manager will be directly responsible for the overall management and success of all store employees.
Responsibilities:
- Represents the brand and ensures team members are embodying brand spirit in all interactions with customers and peers.
- Responsible for the success and results within all areas of the store.
- Ensures store is operating in a fiscally responsible manner and with integrity.
- Demonstrates product knowledge and passes on this knowledge to the sales staff.
- Formally and informally conducts market research and competitor analysis.
- Ensures all employees provide excellent customer service and experience at all times.
- Develops and motivates Retail Associates to meet store goals.
- Leads team through changes and challenges.
- Identifies, creates and manages the execution of all store business plans that drive performance results and maximizes business opportunities.
- Monitors daily, weekly, and monthly sales goals of each team member and provides regular feedback, coaching and counseling on performance.
- Builds customer loyalty through in store experience.
- Works closely with buying teams to advise on product assortment and displays based on customer demographics/market.
- Leads the recruitment, onboarding, training and development of all staff.
- Works with the HR Manager to process all new hire paperwork, status changes, departures, etc.
- Educates and follows company policies and procedures including store safety standards, back of house standards, stock, sales and HR policies.
- Builds and maintains good communication with corporate team members.
- Creates store schedule ensuring adequate floor coverage at all times and approves all hours for payroll processing.
- Ensures cash handling and register procedures are maintained and executed accurately at all times.
Skills & Qualifications:
- Must have a minimum of 5 years specialty Retail Management experience.
- Experience working in a commissioned based sales environment.
- Ability to drive sales and grow business.
- Experience motivating, leading and developing a team.
- Luxury or contemporary management experience preferred.
- Ability to prioritize and multitask.
- Passionate about customer service and selling.
- Solution oriented with a strong business acumen and corporate exposure.
