Our client is a Fortune 500 leading retail energy company focused on bringing the power of energy to people and organizations. Putting customers at the center of everything they do, they provide energy solutions to millions of people through their diverse portfolio of retail brands across North America. Take your career to the next level by working on a dynamic and innovative team that moves our world towards a sustainable energy future.
They are seeking an experienced Senior Digital Analyst to support digital analytics across all of its brands. The Senior Adobe Analyst is responsible for analyzing web and mobile app data, contributing to a brand’s strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.
** Note this is not a marketing analyst position.
Essential Duties/Responsibilities:
- Deliver insights, manage and support site optimization efforts using Adobe Analytics, Test & Target, and Adobe Launch; proactively analyze brands for areas of opportunities and actionable recommendations
- Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
- Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing; provide business case support for web/mobile app projects related to digital analytics
- Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
- Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more.
- Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data using and following a standardized SDR
- Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and AAM releases and features
- Administer Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.
Minimum Requirements:
- Minimum 4+ years in digital analytics (3+ being with Adobe Analytics ) with ideally 3-5+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered.
- Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
- Experience working with and reporting on digital analytics, financial/business reporting and analysis
- Bachelor’s degree required – emphasis on business analysis, project management, marketing, communications, or information systems
- Proven ability to administer Adobe Analytics, create report suites and design SDR’s
- Strong experience creating adobe based processing rules and classifications
- Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
- Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc…
- Required ability to read basic HTML
Preferred Qualifications:
- Proven ability in understanding key analytics topics related to Adobe analytics such as evars.
- Expertise in product string tracking and in general complex Adobe concepts such as data sources
- Ability to work independently to meet multiple project deadlines; handle multiple tasks – switching priorities and focus as needed
- Ability to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirements
- Master’s Degree heavily preferred in business administration, analytics, or marketing
Additional Knowledge, Skills and Abilities:
- Experience with Adobe Audience Manager and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience.
- Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML)
