Optomi Professional Services is seeking a dynamic and creative Social Media Marketing Specialist to join our growing team. The ideal candidate will be passionate about leveraging various social platforms to enhance brand visibility, engaging with our audience both internally and externally, and driving marketing initiatives that create an organization-wide impact.
Primary Responsibilities:
Social Media Management:
- Assist in creating, curating, and managing content for all social media platforms
- Implement comprehensive social media strategies across platforms such as LinkedIn, Facebook, Instagram, Twitter, and others
- Monitor social media channels, respond to comments, and engage with our online community
- Analyze social media performance and suggest improvements
- Monitor social media channels for industry trends and competitor activity
Analytics and Reporting:
- Utilize social media analytics tools to measure the success of campaigns and generate reports
- Adjust strategies based on data-driven insights to optimize performance
Community Engagement:
- Foster and grow online communities through active engagement with followers
- Respond to comments, messages, and mentions on social media in a timely and professional manner
Campaign Execution:
- Assist in planning, organizing, and executing social campaigns
Website Updates:
- Regularly update and maintain content on the company website(s) to ensure accuracy and relevance
Employee Recognition / Celebrations:
- Owner of Bullhorn TV graphics and announcements
- Assist with the organization and execution of celebrations for employee birthdays, work anniversaries, and other milestones
- Foster a positive and inclusive work environment through thoughtful recognition initiative
Critical Attributes:
- Creative thinker with an eye for detail
- Team player with strong interpersonal skills
- Ability to thrive in a fast-paced environment
- Proactive and resourceful problem solver
- Passion for marketing and staying abreast of industry trends
Key Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field
- 3+ years of proven professional experience in social media management and digital marketing in a B2B setting
- Strong knowledge of social media platforms, trends, and best practices
- Excellent written and verbal communication skills
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Familiarity with SEO and online marketing strategies
- Ability to multitask and meet tight deadlines in a fast-paced environment
