Job Summary
We are seeking a skilled and data-driven SEO Senior Lead to develop and execute comprehensive search engine optimization strategies that drive organic traffic, improve website visibility, and contribute to overall business growth. The ideal candidate will have a strong understanding of SEO best practices, a passion for data analysis, and the ability to collaborate effectively with cross-functional teams.
Responsibilities
- Develop and implement a comprehensive SEO strategy aligned with business objectives.
- Conduct in-depth keyword research and competitor analysis to identify optimization opportunities.
- Optimize website content, structure, and metadata for improved search engine rankings.
- Monitor and analyze website performance metrics to track SEO effectiveness and identify areas for improvement.
- Build and manage high-quality backlinks to enhance website authority and visibility.
- Stay up-to-date with SEO trends and algorithm updates to ensure strategies remain effective.
- Collaborate with content, design, and development teams to optimize website content and user experience.
- Prepare and present regular SEO reports to leadership, highlighting key performance indicators and recommendations.
Qualifications
- 3-5 years of experience in SEO, with a proven track record of success.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools and analytics platforms (Google Analytics, Search Console, SEMrush, etc.).
- Excellent analytical and problem-solving skills.
- Strong project management and organizational abilities.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
- Bachelor's degree in marketing, computer science, or a related field preferred.
