Client is currently seeking a Digital Product Analytics Manager to join a dynamic business team responsible for driving rich and engaging digital products for our customers/owners. Working within the Digital Product Team this role drives the measurement and analysis of digital product performance. Including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The role will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results. As a vital member of the Digital Product team, you will be collaborating with the Digital Product team using this analysis to further iterate and refine new features to achieve the intended KPIs. This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact. This candidate needs to be proactive, quickly moving from information gathering to analysis to action, often in partnership with teams and leaders within multiple areas of the organization.
Responsibilities:
- Map out and execute the optimization strategy for Client digital products.
- Work closely with other internal teams – including CRM, Application Performance, Product Management, and consumer Insights – to ensure proper reporting, NFR’s and alerts are set up to measure performance.
- Support Business case development for new digital capital projects.
- Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.
- Manage and drive ongoing improvements to our configurable toolset such as, Full Story, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement.
- Understand and optimize conversion paths with the goal of increasing online reservations, sales, and profit.
- Accountable for reporting on the quality, UI performance and application health.
- Be the advocate for our websites – highlighting the product winners, losers and missed opportunities to the wider organization.
- Work with the Digital Product team to influence product enhancements to be added to the roadmap.
- Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.
- Suggest and define relevant AB tests to maximize consumer experience and conversion.
- Partner with Marketing teams to understand any campaigns to understand product impact.
Knowledge and skills
- 3-7 years of Digital Product Analytics experience
- Strong knowledge of web design, usability, and user testing
- Strong understanding of Scrum application development
- High level of day-to-day business acumen
- Strong analytical skills
- Demonstrated presentation, verbal and written skills
- Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
- Strong teamwork skills with ability to listen and contribute as a positive and solution-oriented team player
- Ability to think creatively and outside the box
- Proven track record of driving change and implementing process improvement
Technical Skills
- Experience with Microsoft Suite
- Experience with Content Management System (CMS)
- Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
- Experience in mining clickstream data
- Experience in analyzing customer behavior and feedback
Job experience
- 3-7 years digital merchandising/ecommerce/product marketing experience
- 2-3 years of experience translating business strategy into actionable optimized experiences online
- 2-3 years of experience in digital marketing or digital analytics
The hourly range for roles of this nature are $50.00 to $60.00/hr. Rates are heavily dependent on skills, experience, location, and industry.
