Title : Salesforce Marketing Cloud Email Specialist
Duration : Long Term
Location : on-site role to be performed in Tysons, VA **
As a Salesforce Marketing Cloud Email Specialist, you would be responsible for managing email marketing campaigns using the Salesforce Marketing Cloud platform. Your primary job duties may include:
1. Creating email campaigns: Designing and creating email campaigns, including templates, content, and images.
2. Managing subscriber data: Managing and segmenting subscriber data to ensure that the right message is sent to the right person at the right time.
3. Analyzing campaign performance: Analyzing email campaign performance and making recommendations for improvement based on data insights.
4. Implementing automation: Setting up and implementing automated email campaigns, such as welcome series and abandoned cart reminders.
5. Ensuring compliance: Ensuring that all email campaigns are compliant with industry regulations and best practices.
6. Collaborating with other teams: Collaborating with other teams, such as design and content teams, to ensure that email campaigns are aligned with overall marketing strategies.
