Marketing Automation Manager
We are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Salesforce Marketing Cloud implementation. This is a critical, strategic role that is responsible for the roadmap, development, and execution of digital communications that will enhance customer engagement and improve core KPIs. The ideal candidate will possess a unique blend of technical expertise, strategic vision, and a passion for delivering exceptional digital experience.
Essential Functions and Responsibilities:
Technical Ownership:
- Own the administration, management, development, and deployment for all Salesforce Marketing Cloud initiatives.
- Accountable for all technical functions, including data architecture, configuration, customization, integration with other systems, and ongoing platform optimization.
- Manage audit and process control reporting within Marketing to ensure all functions are performed as expected.
- Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA regulations.
Strategic Leadership:
- Serve as the Digital Product Manager for Salesforce Marketing Cloud by managing our product vision, strategy, backlog, and roadmap and ensuring alignment with business goals to achieve expected outcomes.
- Maintain responsibility for key performance indicators to monitor the performance of campaigns.
Management and Collaboration:
- Directly manage and mentor two direct reports supporting Salesforce Marketing Cloud initiatives, a Salesforce Marketing Cloud Developer and Email Marketing Specialist.
- Work closely with business and IT stakeholders to ensure digital engagement initiatives are in alignment with overall business objectives.
Campaign Execution:
- Leverage Journey Builder, Mobile Studio, and Cloud Pages to design and execute a series of complex email, SMS, and mobile push communication campaigns, leveraging data-driven insights to ensure maximum engagement and conversion rates.
- Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools.
Analytics and Reporting:
- Create and maintain dashboards and reports to track KPIs related to all campaigns and platform performance.
- Use root cause analysis to identify opportunities to improve our KPIs.
Innovation:
- Stay updated on industry best practices and latest trends to seek constant improvement.
Qualifications and Education:
- Minimum 5+ years’ experience managing an implementation of Salesforce Marketing Cloud/Exact Target.
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is required.
- Expert level understanding of digital communication best practices, A/B testing, and marketing automation strategies.
- Advanced proficiency in SQL, AMPscript, SSJS, and API integrations.
- Excellent problem-solving and communication skills.
- Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders.
- Strong project management skills and the ability to meet deadlines in a fast-paced environment.
- Salesforce Marketing Cloud Certifications and experience working with Salesforce Data Cloud are a plus.
About the Company:
The Plymouth Rock Company and its affiliated group of companies write and manage over $2.0 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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