Job Title: E-Commerce Optimization Specialist
Location: Remote; must be in Central or Eastern Time Zone
Reports To: Senior Director of Sales; Florist Division
Who We Are
For over 110 years, FTD has helped people give with meaning for life's most important occasions through fresh florals, plants and gifts. With cutting-edge software, our mission is to deliver the best gifting experience online by processing millions of orders a year, enabling small businesses to win big in the ecommerce space. We focus on solving tomorrow's challenges in partnership with our nationwide network of trusted, expert florists. We're made up of a diverse group of big thinkers and decision makers who influence how we operate and the results we deliver. By consistently testing, implementing and celebrating new ideas, we're committed to growing your career from within. Together, we can continue to provide a meaningful experience for our customers, partners and our most valuable asset: our employees.
Overview
We are seeking a highly skilled an E-Commerce Optimization Specialist that will drive our digital marketing efforts and contribute to the overall growth of our e-commerce business! This individual will play a critical role in improving the usability, performance, and scalability of our site. The ideal candidate will have a deep understanding of web analytics, user experience, and conversion rate optimization to drive our digital marketing efforts across the business. As a Web Optimization Specialist, you will own the processes of analyzing website performance data, implementing optimization techniques, and collaborating with various teams to ensure that our digital platforms meet and exceed industry standards.
What You’ll Do
Website Performance Analysis
- Conduct regular audits of website performance, including page speed, load times, and mobile responsiveness.
- Utilize tools such as Google Analytics, Google Search Console, and various platforms to gather and analyze data.
- Identify and address issues affecting website speed, functionality, and user experience.
- Implement A/B testing and multivariate testing to measure the effectiveness of changes and optimizations.
SEO Optimization and Content Strategy
- Implement on-page and off-page SEO strategies to improve search engine rankings
- performance keyword research and integrate relevant keywords into website content, meta descriptions and tags
- provide relevant recommendations for improvements to enhance visibility and user engagement
- stay up to date on industry trends and changes in algorithm to adapt strategies as needed
User Experience (UX) Improvement
- Analyze user behavior and site interactions to identify areas for improvement and opportunity
- Recommend and implement design and functionality enhancements to improve user engagement and conversion rates
- Collaborate with the design and development teams to improve site navigation, layout, and visual appeal overall
Conversion Rate Optimization (CRO)
- Analyze conversion funnels and customer experience to identify potential drop-off points and optimize the checkout process overall
- Create and test hypotheses to improve conversion rates and achieve higher ROI on marketing campaigns
- Implement and monitor tracking and measurement tools to gauge the success of optimization efforts.
Reporting and Documentation
- Prepare and present regular reports on website performance, SEO metrics, and optimization progress
- Document optimization process and changes for future reference and knowledge sharing
Cross-functional Collaboration
- Work closely with development, marketing and content teams to align optimization efforts with overall business goals.
- Provide guidance and training on best practices for web optimization to team members.
Who You Are
- Bachelor’s degree in Marketing, Computer Science, Web Development, or a related field.
- 3+ years of proven experience as a Web Optimization Specialist or in a similar role within an e-commerce sector (required)
- A born problem solver who is naturally curious and thrives on finding solutions to complex challenges within an e-commerce environment
- Excellent proficiency with Shopify, SEMrush, and Google Analytics. Google marketplace huge plus!
- Certification in Google Analytics or Google Ads
- Proficient knowledge of UX principles and best practices
- Strong attention to detail, and ability to work independently and as part of a team to get things done
- Exceptional communication skills with the ability to present complex data in a clear and actionable manner, while offering suggestions for improvement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable laws, regulations and ordinances.
