A recognized consumer products company in Florida is looking to add a new Digital Products Analytics Manager to their growing team in Orlando.
About the Opportunity:
- Schedule: Monday to Friday
- Hours: 8am to 5pm
- Setting: Hybrid (Mon to Wed onsite; Thurs & Fri WFH
Responsibilities:
- Map out and execute the optimization strategy for digital products
- Work closely with other internal teams to ensure proper reporting, NFRs, and alerts are set up to measure performance
- Support business case development for new digital capital projects
- Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis
- Manage and drive ongoing improvements to configurable toolsets, such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement
- Work with the Digital Product team to influence product enhancements to be added to the roadmap
- Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences
- Suggest and define relevant AB tests to maximize consumer experience and conversion
- Partner with Marketing teams to understand any campaigns to understand product impact
- Perform other duties, as needed
Qualifications:
- 3+ years of Digital Product Analytics experience
- Bachelor's Degree in Business, Computer Science, Engineering, and/or Marketing
- Strong knowledge of Web Design, Usability, and User Testing
- Strong understanding of Scrum Application Development
- Experience translating business strategy into actionable optimized experiences online
- Experience with Microsoft Suite
- Experience with Content Management System (CMS)
- Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
- Experience in mining clickstream data
- Experience in analyzing customer behavior and feedback
