Job Title: Director of Marketing
Job Location: Irvine, CA
Job Type: Direct Hire, 100% Onsite
Schedule: Monday - Friday, 8:00 am - 5:00 pm PST
Salary Range: $120,000 - $180,000
Role Overview:
As the Director of Marketing, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, lead generation, and customer engagement. You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve business objectives and enhance market presence.
Primary Responsibilities:
- Develop and implement comprehensive marketing strategies to promote company products and solutions across target markets.
- Lead the planning and execution of integrated marketing campaigns, including digital marketing, advertising, tradeshows, and content marketing.
- Collaborate with sales, product management, and other departments to align marketing initiatives with sales goals and the product roadmap.
- Manage the marketing budget effectively, allocating resources to maximize ROI and achieve strategic objectives.
- Conduct market research and competitor analysis to identify market trends, customer needs, and growth opportunities.
- Oversee the development of marketing collateral, including sales materials, product documentation, and promotional content.
- Stay updated on industry trends, emerging technologies, and best practices in marketing to drive innovation and competitive advantage.
- Analyze marketing performance metrics and KPIs to measure campaign effectiveness and optimize marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in a marketing management role, preferably in the technology or security industry.
- Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
- Demonstrated success in developing and executing strategic marketing plans that drive business results.
- Experience with planning, designing, and executing industry tradeshows.
- Web design experience is preferred.
Physical Demands:
- Must be able to remain in a stationary position 50% of the time if needed.
- May be required to stand for long periods of time.
- Constantly operates a computer and possibly other work-related machinery.
- Frequent, continual, intermittent flexing, or rotation of the wrist(s) and spine, including repetitive motions.
- Constant talking, expressing, or exchanging ideas through verbal communication.
- Constant clarity of vision at near and/or far distances.
- May be exposed to outdoor weather conditions and noise levels.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. To the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
