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Our client is seeking a copywriter with experience in HCP/DTC.
Tasks and responsibilities include:
- Collaborate with creative team members to determine concept, brand and copy directions
- Ensure copy tone and style are consistent with brand and style guidelines
- Interact with project teams to understand business objectives and audience demographics
- Translate concepts into effective messages
- Contribute to brainstorming and creative brief development
- Work on multiple projects simultaneously and juggle writing demands
- Possess strong communication skills with a positive attitude
- You can evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately
- You leverage the components of relevance in every program that you work on
- You check alignment of relevance constantly and report misalignment to your Copy Supervisor
- You know the goals of every program that you work on and communicate those goals to the team consistently
- You understand the needs, motivations, and aspirations relevant to your audiences
Qualifications:
- 3-4 years experience
- Creative agency experience desired
- Solid understanding of marketing and advertising principles
- Strong experience on large cross-channel and/or direct marketing initiatives across mediums
- Experience with online and offline media preferred
