We are looking for a Senior Paid Search Manager to manage and grow our paid search efforts with Google. The ideal candidate will enhance our user acquisition strategy across diverse product categories by leveraging data-driven media buying expertise, collaborating with cross-functional teams, harnessing creative strategies, analyzing the competitive landscape, and utilizing machine learning and other advanced tools to expand our media buying presence on Google.
Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.
WHAT YOU’D DO
- Oversee and execute Paid Search strategies, encompassing campaign management,
- strategic planning, testing, and insight analysis
- Offer recommendations and implement strategies to align search tactics with the broader strategic approach and marketing guidelines
- Develop and implement data-driven insights to optimize strategies and performance to meet campaign goals
- Generate reporting against goal and revenue tracking, as well as other paid search
- analytics
- Manage channel strategy and execution across Google and YouTube placements
- Efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
- Work with Brand and Data teams to ensure campaigns align with overall marketing strategies
WHAT YOU’VE GOT
- 5+ years of experience in Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid
- Search, preferably within DTC or media agency settings
- Experience in DTC and/or Performance Marketing is a required
- Expert understanding of Paid Search platforms (i.e. Adwords & Adcenter)
- Expert knowledge of Analytic platforms (i.e. Google Analytics, Data Studio,
- Tableau/Looker)
- Experience in budget/forecasting management
- Experience in quickly generating and executing actionable recommendations based on
- data synthesis and analysis
- A self-motivated individual, who is results-driven with the ability to be adaptable within a fast paced environment
- Ability to work collaboratively across different working styles
Education: BA/BS Marketing, Communications, or other related field
Salary: $95,000.00-$110,000.00, commensurate with experience.
