ICON International is seeking a detail-oriented and enthusiastic individual to join our Paid Social team as a Social Media Associate. In this position, the Paid Social Associate will help their team buy media advertising on major platforms such as Facebook, Instagram, Twitter, Pinterest, TikTok, and others. This is a great opportunity for the right candidate to develop their skill set and grow their career with a thriving team.
Responsibilities:
- Assist the Paid Social buyers in their day-to-day activities
- Train to help analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide feedback to Buyers on most effective tactics and strategies
- Optimize media campaigns towards performance objectives and KPI’s
- Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate campaign goals and unique needs
- Analyze key metrics and modify strategy as needed
- Stay current on the latest trends and developments in social media
- Participate and collaborate with media team to understand overall cross-channel campaign briefing and objectives
Requirements:
- 0-1 years of experience in paid social media, either agency or client in-house
- Bachelor’s Degree is required
- Strong verbal and communication skills
- Develop and understanding of social platform algorithms, optimization levers, and ad products
- Experience with Excel and Microsoft Office suite is a must
