Our client is currently seeking a Director of Marketing to join their team based out of Upper Darby, PA. For immediate consideration, please send updated resume to Eric Landes at elandes@judge.com. Thank you, and I look forward to connecting!
Responsibilities:
- Develop and implement comprehensive marketing plans to drive brand visibility and customer engagement.
- Manage the company's online presence
- Lead the marketing team in creating compelling visual assets
- Analyze market trends and performance metrics to adjust strategies for maximum effectiveness.
- Develop and manage the marketing budget to ensure cost-effective campaigns.
- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
- Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
- Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
Requirements:
- Masters in Marketing is preferred.
- Proven experience (5 years) as a Marketing Manager or Director in the Healthcare Industry.
- Strong knowledge of digital marketing techniques and tools. (Social Media Marketing Skills)
- Familiarity with performance marketing metrics and analytics tools.
- Bilingual is preferred.
- Successful track record in senior marketing role and campaign creation
- Excellent leadership, communication, and decision-making skills
- Experience in digital and print marketing, content marketing, and social media marketing
- Proven ability to plan and manage budgets
- Hands-on experience in developing campaigns and promotions
- Proven success in a fast-paced environment, working both individually and as a team member
- Exceptional communication and presentation skills
- Strong attention to deadlines and budgetary guidelines
Join our team as the Director of Marketing and take your career to the next level by leading innovative marketing initiatives that drive business growth. If you are a strategic thinker with a passion for creativity and results-driven marketing, we want to hear from you!