- Responsible for leading and implementing strategic marketing initiatives to promote the company's products and services
- Oversees, in coordination with Senior Management, short and long-term strategic marketing planning
- Updates and monitors the feasibility of strategic plans on an on-going basis
- Researches and analyzes environmental and competitive conditions, customer needs, and market trends
- Designs strategies to capitalize on market opportunities and ensures that strategic plans complement market place needs
- Formulates the marketing budget
- Ensures that marketing activities are cost effective, efficient, and within established budget constraints
- Develops and manages a plan to build brand awareness
- Creates engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
- Directs Social Media advertising and engagement strategy
- Develops a brand guide
- Maintains current knowledge of industry trends, opportunities, channels, products, and competitors to support business development opportunities
- Develops and monitors critical digital marketing KPIs to insure continued growth from an ecommerce perspective
- Experienced with Marketing cloud and how to best leverage it within the business
- Expereienced with Salesforce (CRM) and how to best leverage it froma a marketing standpoint
- Works closely with Product Management to identify potential new products and services which may increase penetration into new markets
- Develops and manages advertising and public relations programs
- Leads trade show process, and monitors other opportunities and special offers
- Completes special projects as assigned
- Trains associates on best practice methods
- Participates in performance evaluation process of direct reports
- Keeps management informed of area activities and of any significant problems or concerns
- Develops annual and five year operating and financial plans in conjunction with the management team
- Ensures that marketing functions are completed in accordance with established procedures and applicable regulations
Desired Skills and Experience
Google Analytics and Marketing cloud experience required
Strong lead generation skills
Proven experience as a Marketing Manager, preferably in a relevant industry
In depth understanding of marketing tools and software- such as Photoshop, Adobe Illustrator and Indesign
Proficient in PowerPoint and Excel
Analytical mindset with the ability to interpret data and draw actionable insights
Self-Starter with excellent leadership and interpersonal skills
Well organized, accurate and attentive to detail
Minimum Bachelor's degree in Marketing, Business Administration, or a related field
Five or more years of equivalent experience
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. To the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
