Paid Search Manager
Industry : Software Development
Duration : 12 Months Contract
Location : San Francisco, CA
Pay Rate : $66 / hr on w2
Description:
The team is looking for a Performance Media Manager, specific to Search for driving acquisition of Client's Stock Photography products. This is a full-time, contract position. This position will partner with performance media specialists and an external agency to drive search strategy, execution, and reporting, coordinate with campaign, analytics, and product partners, run agile and rapid experimentation, and drive performance optimization to achieve and exceed on target metrics.
What you’ll do
● Manage and analyze paid search and shopping programs in Google, Bing, and Adobe Media Optimizer (AMO) to improve overall search returns and reduction of SEM expenses.
● Project manage & oversee external agency quality of work, including reporting, analysis, and quality assurance.
● Daily search marketing responsibilities include, but are not limited to – daily performance reports, budget pacing and management in engines and AMO, bid optimization, ad copy updates, keyword expands and negatives, data analyses with insights from Adobe Analytics and AMO, financial planning and analysis.
● Provide data analysis and insights to support the Performance Marketing org in developing the Quarterly Business Reviews (QBRs).
● Provide recommendations for testing of messaging, destinations, keywords, tactics, audiences, etc.
● Stay current with all SEM industry trends and be on top of emerging SEM technologies, opportunities, and innovations.
● Assist with Search Engine/Adobe Media Optimizer configuration, reporting and automated bid algorithms.
● Work with SEO team to ensure alignment of customer experience.
Skills and qualifications:
● A degree in a business / marketing related or analytical field
● 5-10 years’ experience as Paid Search Marketing professional, running enterprise-level SEM campaigns with proven results. Experience leading global accounts a plus.
● Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.
● Demonstrated experience in executing sophisticated search media plans and strategies.
● Experience with Web Analytics and search bid optimization platforms (Adobe Media Optimizer & Analytics are a plus).
● Understanding of SEO, Display, Social, and A/B testing
● Ability to thrive in a fast-paced, corporate environment working individually and with teams
● A love of data and attention to detail - highly organized and analytical.
● Clear communicator to deliver POVs with solid rationale
● Ability to communicate technical information clearly and effectively to non-technical audiences.
● Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau.
