Buying Operations Specialist
About the Company
Empower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing consumers hearts, minds, and wallets. All in service of delivering results today and creating deeper longer-term consumer connections which drives our clients' business. We don’t believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.
About the Role
Empower’s Buying Operations Specialists play a central role in supporting the Investment Practice – they are adept in the activation and management of media campaign creative. In this role, the Specialist supports the Investment Team via the on-time delivery and management of creative assets. The Specialist has an understanding of media and the inner workings of a media agency, the linear ecosystem, traffic management systems such as Extreme Reach, as well as project management skills and tools.
Responsibilities
- Collaborate with clients to develop creative asset specifications and delivery timelines in alignment with media plans to ensure on-time campaign launch
- Responsible for ensuring accurate input, management and trafficking of all broadcast, audio/video, digital, outdoor, social, and print media assets with external vendors and media providers.
- Partner with clients, creative agencies, and media partners to secure creative approvals of assets as needed
- Work closely with Client Leadership and Integrated Planning on timelines and status of assets for each campaign, across multiple clients
- Review all creative assets received from clients or creative agencies and ensure they meet specifications per approved media plans
- Audit and approve traffic invoices in collaboration with Client Financial Services
- Act as mediator between Empower, clients, publishers, and media partners
- Support the Social, Digital, Broadcast media teams as well as Ad Operations, in campaign execution
Skills, Knowledge, and Abilities
- Sharp attention to detail and a strong work ethic
- Thrive in a fast-paced environment
- Organized, thoughtful approach to prioritizing work and completing tasks
- Proven ability to handle multiple assignments in high pressure environments
- Ability to maintain a positive attitude in an ever-changing working environment
- Ability to communicate effectively and build relationships with many different personality types, including internal and external team members
- Ability to work independently and in a team environment
- Ability to troubleshoot potential system and/or process issues
- Ability to read and understand media plans across a variety of tactics, including but not limited to: traditional broadcast, digital display, OLV/OTT, social, print, OOH
- Experience with creative media assets, ad serving platforms, ad management systems, third parting tagging
- Experience with platforms like DCM, FlashTalking, Viant, DV360, etc.
Qualifications
- Work experience in media agency or creative agency setting
- Experience with broadcast trafficking systems i.e., Extreme Reach or similar
- Experience with media tools such as MediaOcean and Prisma
- Proficient with Microsoft Office, particularly Outlook and Excel
- Associate Degree+ in marketing/advertising or related field
