Our client is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world.
Marketing Automation Manager
Location: Marlborough, MA
Hybrid: 3 Days Onsite Required
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
Our client will give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, they’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
The Marketing Automation Manager (MAM) will drive our client's technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud and Customer Data platforms. The MAM will have proven experience translating digital marketing objectives and strategies into creative, customer-centric technology solutions.
The Marketing Automation Manager will design, develop, and manage the deployment of technical solutions to power advanced demand generation capabilities, integrated account-based marketing programs as well as lead generation and nurturing at scale.
Your responsibilities will include:
- Define business requirements to deliver advanced email, multi-channel and demand generation capabilities based on digital objectives
- Drive execution of advanced email, multi-channel journeys and lead generation and partner closely with analytics team to measure performance and identify opportunities for optimization
- Create and maintains detailed documentation – i.e. operational processes, workflows, and training
- Collaborate with digital marketing managers to activate advanced customer segmentation strategies using customer data platform (CDP) and oversee the database from a business perspective to ensure strong data integrity
- Support team in creating strategies, building business consensus, and enforcing enterprise and BU governance related to maintaining strong digital execution, deliverability, and analytics
- Activate 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud Ad Studio, Mobile Studio, Interaction Studio, Showpad, Sales Enablement tools, etc.)
- Support the creation of a ‘closed loop marketing’ system enabling marketing investment attribution to incremental revenue impact
- Design solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud’s suite of products to solve customer needs and enable new business opportunities
- Lead consultative engagements with stakeholders while informing them of strategic resourcing implications of functionality choices
- Deliver strategic recommendations on novel approaches, dependencies, level of effort / scoping, and timing that are clearly articulated to all audiences
- Use expert knowledge of current Salesforce applications and product lines, including the knowledge needed to implement multiple applications in common customer scenarios
- Anticipate and mitigate risk, meet and manage expectations, increase confidence, manage solution delivery and any issues that arise, and prioritize and escalate appropriately
- Connect data between Salesforce Marketing Cloud and Sales Cloud using SQL, data extensions, and other methods
- Act as a Product Owner for Endoscopy working collaboratively across functions to define, sequence and execute the agile roadmap for the full project lifecycle of Sales Cloud and Marketing Cloud implementations
- Manage marketing automation technology vendor partners as needed
- Play a thought-leader role by sharing knowledge and best practices with both internal and external teams
- Work closely with key stakeholders to shape and define how technology can enable business objectives and priorities
Qualifications & Requirements
- 5 years of experience as a senior business analyst for Salesforce implementations as a consultant or internal product owner
- Bachelor’s degree, MBA preferred
- Expert knowledge of utilizing the Salesforce platform (Marketing Cloud, Sales Cloud, and other solutions) for advanced marketing campaigns.
- Solid understanding of data management and database concepts
- Strong business case/user story development and implementation experience
- Salesforce Certified Sales Cloud Consultant or similar credentials strongly preferred
- Salesforce development experience a plus
- Familiarity with the customer online purchasing journey and experience planning and executing digital marketing campaigns that align to that journey
