Erie Home is seeking a skilled Marketing Technology Engineer to join our team. If you're passionate about integrating CRM systems with advertising and social media platforms and enjoy collaborating with both IT and marketing, this role is perfect for you.
Job Summary:
As a Marketing Technology Engineer, you’ll manage the integration of CRM systems with platforms like Google, Meta, LinkedIn, and more. You’ll implement and optimize Salesforce Marketing Cloud, troubleshoot issues, and ensure data consistency. Additionally, you’ll support marketing automation efforts and analyze performance to drive data-driven campaign optimizations.
Key Responsibilities:
- Manage the integration of CRM systems with advertising and social media platforms (Google Ads, Facebook/Meta, etc.).
- Optimize and execute marketing automation strategies using Salesforce Marketing Cloud.
- Troubleshoot and resolve integration issues and maintain system integrity across platforms.
- Collaborate with IT and marketing teams to ensure seamless operations and data flow.
- Analyze marketing data, develop dashboards, and provide insights to optimize campaigns.
- Lead CRM and marketing platform integration projects and document processes.
Qualifications:
- Associate’s or Bachelor’s degree in Information Systems, Marketing, or a related field.
- 3-5 years of experience in a similar role, preferably within marketing or IT environments.
- Strong experience with Salesforce/Salesforce Marketing Cloud integrations.
- Proficiency in data analysis tools and CRM systems.
- Experience with IPaaS/Middleware tools and web analytics platforms preferred.
