Main Duties:
PURPLE is actively seeking a bright and enthusiastic Senior Account Manager to join its Lifestyle practice in the agency’s Los Angeles office, working on several high-profile global Lifestyle clients. The ideal candidate will have experience working in PR, focusing on hospitality and arts/culture industries, with a strong understanding of the US media landscape.
The candidate should demonstrate tactical proficiency in media relations, including creating and driving media, influencer/VIP and event strategies. Moreover, the candidate should demonstrate a high degree of written communication skills, initiative, creativity and be extremely organized.
Responsibilities:
- Leading on preparing strategies for clients including: developing outreach plans, partnerships, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national stories
- Networking across relevant beats; maintaining strong relationships with media and industry contacts through regular one-to-one appointments and meetings
- Competitive media research and analysis
- Securing partnership and collaboration opportunities
- Spearheading and supporting with event logistics and production
- Developing weekly and monthly media reports for clients
- Supporting senior team on communication with all clients, building rapport and credibility based on trust and expert counsel
- Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
- Consistently producing high quality internal and external communications content
- Oversight of weekly client agendas
- Proactively pitch story ideas to achieve maximum editorial placement across your brands
- Manage and motivate junior members of the team to ensure day-to-day operations run Managing the Junior team members to help reach personal and team targets
- smoothly and PR results are delivered, while supporting them in their growth to the next level
- Equally supporting senior members of the team to ensure maximum support across all levels
- Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
- Have strong connections with leading and emerging editorial talents in LA and across the US
- Have established connections with industry leaders and tastemakers in LA and across the US
- Contribute to agency new business efforts; both creating proposals and participating in relevant pitches
Skills and Experience
- Minimum of four years of relevant working experience
- Hospitality and arts/culture experience is preferred
- Superior knowledge of luxury consumer industry
- Ability to manage multiple accounts simultaneously
- Excellent written and verbal skill
- Knowledge of Cision, MuckRack and other PR industry tools
- Understand the digital world and can exhibit creative thinking
- A team player who is hardworking and dedicated
