Collette is seeking a Marketing Events & Campaign Specialist to join our Marketing team. This is a hybrid role based at our headquarters in Pawtucket, RI.
About Collette: Let Us Show You the World
There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here.
Job Summary:
The Marketing Event & Campaign Specialist will play a pivotal role in orchestrating impactful marketing events and help to develop innovative campaigns. This dual-function role involves planning and executing events that promote our travel experiences, as well as implementing and managing marketing campaigns to drive brand awareness and engagement. The ideal candidate will possess strong project management skills, creative thinking, and a keen understanding of both event planning and campaign strategies.
Primary Functions:
- Event Planning and Execution: Design, plan, and execute various marketing events such as trade shows, travel expos, customer appreciation events, ensuring all logistical aspects are managed effectively.
- Campaign Development and Management: Develop and implement comprehensive marketing campaigns across digital, print, and social media channels to support brand objectives and drive engagement.
- Vendor and Venue Coordination: Identify, negotiate, and manage relationships with vendors and venues to ensure the smooth operation of events and successful delivery of campaign materials.
- Campaign Tracking and Reporting: Monitor, analyze, and report on the performance of marketing campaigns, providing actionable insights to optimize future efforts and improve ROI.
- On-Site Event Management: Oversee the execution of events on-site, managing logistics, coordinating with team members, and addressing any issues that arise during the event.
- Stakeholder Communication: Liaise with internal teams, including sales, customer service, and product departments, to align event and campaign objectives with overall company goals and ensure cohesive strategies.
Knowledge & Skills:
- Bachelor’s degree preferred, or any combination of education and experience may be considered.
- Demonstrates creativity and attention to detail
- Exceptional project management and organizational skills
- Knowledgeable with B2B and B2C marketing campaigns
- Proficient in multi-tasking across marketing campaigns and events
- Advanced understanding of current marketing trends
- Proficient in Microsoft Office Suite
