We are looking for:
*A highly organized and ambitious candidate who’s excited to accelerate the growth of our brand
*A candidate with experience in developing marketing digital media campaigns to build brand awareness
*Someone with the ability to hit the ground running and thrive in a fast-paced start up environment
*This candidate will be able to execute engaging marketing campaigns that capture our target audience
*Able to manage social media and create captivating content, to SEO management and analytics
Position Summary
The Marketing & Digital Media Specialist will work closely with the Vice President of Sales and the Sales Operations Coordinator. This person will be an important facilitator of commercial growth at Uptime Solutions, a leading provider of proprietary wireless monitoring solutions for plant equipment. You will play a vital role in shaping our brand identity and capturing new clients.
Essential Duties and Responsibilities
- Develop digital marketing campaigns for our target audience
- Brainstorm innovative ideas to boost brand presence and attract new clients
- Design, enhance and manage company website
- Optimize SEO for maximum search exposure
- Design and create digital marketing pieces to support sales and product collateral
- Manage social media platforms, creating content and engaging with the online community
- Lead production of marketing and product videos
- Collaborate with the team on writing and implementing advertising for display/search ads, landing pages, video and positioning to ensure brand standards and accuracy
- Collaborate with the team to produce, monitor and optimize multiple digital campaigns
- Assist in tradeshow planning and logistics
- Create, maintain and conduct analytics reporting across multiple platforms to extract and recommend key insights for future campaign development and go-to-market strategies
- Continuously stay abreast of digital trends and technology and make recommendations for new opportunities or enhancements to existing system
**This position is bonus eligible**