Since 1977, the Woodside Homes name has been synonymous with integrity, excellence, and design innovation. As one of America's top 30 homebuilders, we are committed to providing the knowledge, experience, and processes that encourage our customers to realize their ideal lifestyle.
Now, Woodside has found its place to call home as part of Sekisui House. Founded in 1960, Sekisui House, Ltd. is one of the world’s largest homebuilders and an internationally diversified developer, with cumulative sales of over 2.6 million homes. Based in Osaka, Japan, Sekisui House has over 300 consolidated subsidiaries and affiliates, over 29,000 employees, and is listed on the Tokyo Stock Exchange and Nagoya Stock Exchange.
We seek a Marketing Manager who will lead the planning, launch, and evaluation of marketing initiatives for local Woodside Homes communities. The Marketing Manager is charged with maintaining brand standards and ensuring that all communications offer thoughtful, service-oriented information, in accord with established marketing objectives, timelines, and budgets. The Marketing Manager also ensures that community “storefronts” — our sales offices and models— uphold Woodside’s aesthetic standards as well as the functional needs of our sales professionals.
Woodside Homes CORE VALUES are the fundamental beliefs and guiding principles that shape the culture and influence how employees interact with one another. These core values build a strong, cohesive culture that aligns with our strategic objectives and resonates with employees, customers, and stakeholders.
- PASSION for our customers.
- Conduct business with INTEGRITY.
- Environment of TEAMWORK AND TRUST.
- Pursue EXCELLENCE in everything we do.
- Be GOOD STEWARDS to create stakeholder value.
Woodside Homes’s LEADERSHIP STANDARDS are integral to the company’s success, serving as a comprehensive framework that delineates the effective behaviors necessary for driving organizational achievements. These standards focus on the essential skills, behaviors, and attributes that employees must embody to inspire, motivate, and guide each other in support of the goal of fostering a cohesive and inclusive culture.
- Trustability – The foundation of effective leadership, encompassing the ability to build trust with others, take responsibility for actions and decisions, and hold oneself and others accountable for results.
- Results With Purpose – The ability to drive outcomes that align with organizational goals and values, ensuring that actions and decisions are guided by a clear sense of purpose and meaning.
- Growth Mindset – Belief that abilities and intelligence can be developed through dedication and hard work, leading to a focus on learning, resilience, and continuous improvement.
- Investing In Talent – Recognizing and developing potential individuals and teams, creating a culture of learning and growth that enables employees to reach their full potential.
GENERAL DUTIES AND RESPONSIBILITIES:
- Coordinates creative development, proofing and editing, production, delivery, and printing schedules for the following marketing materials, in accordance with the Woodside Homes Sales & Marketing Playbook, which includes:
- Website Pages and response mechanism for each community.
- Database Marketing - Direct Mail and Email.
- Website Banners.
- Digital Display Advertising.
- Print and Broadcast Advertising.
- Onsite and Offsite Signage.
- Printed Collateral - community logos, price sheets, features lists, site maps, move-in ready flyers, and floor plan sheets.
- Creating electronic brochures.
- Office and Model Displays, both static and electronic.
- Identity materials - stationery, business cards, name tags, etc.
- Communicate with the corporate marketing team regularly to develop and execute the above items.
- Manages projects with a contract supplier that creates digital interactive displays for sales offices and websites. Assembles all files used to produce renderings, floor plans, site maps, and kiosk information. Reviews and approves all content.
- Works with contract photographer to plan model home photography; provides retouching direction and uploads final images to the website and master image archive.
- Coordinates with the sales team on a weekly basis to maintain accurate community information on the website, MLS, social media pages, and all other media.
- Manages local print production.
- Works with local sign company on signage fabrication (on-site and offsite); evaluates and secures land leases for offsite.
- Manages weekend and human directional placements.
- Plans and hosts Grand Opening events, Realtor events, and open house tours.
- Inspects model complexes monthly and works with onsite sales professionals to schedule repairs and maintenance. Select, schedule, and monitor model home cleaners.
- Performs Accounts Payable functions such as coding and approving invoices, and tracking expenditures against budget.
KNOWLEDGE, EDUCATION AND EXPERIENCE:
- Bachelor’s in Marketing, Business, or Communications, or a related field.
- 3+ years relevant experience.
- Strategic marketing focus – Understanding of marketing systems and their correct application.
- Workflow process and schedule management experience.
- Ability to work with multiple teams on an array of projects simultaneously.
- Experience managing Marketing budgets and developing ROI analysis.
- Media planning and reporting experience.
- Knowledge of real estate or the home building industry is a plus.
- Thorough knowledge of Microsoft Office Suite - Word, Excel, and PowerPoint.
- Familiarity with social media administration - Facebook, Twitter, Instagram, Pinterest, YouTube, and WordPress blogs.
- Familiarity with web-based Project Management software (SharePoint, Basecamp and Monday.com).
- Familiarity with web-based database marketing programs, including automated email marketing platforms such as HubSpot.
- Familiarity with image management/sharing software such as PhotoShelter.
- Familiarity with Adobe Creative Suite or InDesign is a plus.
BENEFITS:
The rewards for working at Woodside Homes include more than a paycheck. They include competitive benefits and programs for total health, financial security, and life outside of work.
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account
- Wellness Program
- 401(k) & 401(k) Matching
- Disability Insurance
- Employee Assistance Program
- Life Insurance
- Paid Time Off
- Paid Holidays
- Legal Service Plan
- Identity Theft Protection
- Pet Insurance
We recognize that few applicants may "check all the boxes," but each person has unique strengths they would bring to the table. We are committed to building a diverse and authentic work culture, so we invite you to apply anyway. You belong here.
Woodside Homes is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability, or any characteristic protected by law. Diversity is critical to the growth of our company, and we understand the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodation for candidates with disabilities during the recruiting process. If you need assistance due to a disability, please get in touch with us.
