Social Media Influencer Manager
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our other brands:
levoit.com | cosori.com | etekcity.com
The Opportunity:
We are looking for a highly motivated, self-starter to manage our social media influencer program. You’ll have the unique and exciting opportunity to build a program at scale for the Levoit and Cosori brand. This is an entrepreneurial role where you possess a deep understanding of the building blocks of creating and maintaining an ongoing, always-on creator program. The role will oversee both macro and micro/nano influencer programs and report to the Sr Social Media Manager.
What you will do at VeSync:
- Lead development of paid and organic influencer marketing strategies for new product launches, seasonal activities, and other business objectives while ensuring our brands remain top-of-mind
- Manage a full-scale influencer programs that meet brand and product marketing objectives and deliver content to target audience demographics
- Provide day-to-day oversight of influencer initiatives and monitor against agreed upon performance metrics
- Oversee influencer partnerships for key consumer and brand events, ensuring activations are effectively leveraged through creator collaborations
- Work alongside organic and paid social teams to ensure content and strategies are aligned with program efforts
- Develop content strategies for influencers and ensure that the output of content is in tandem with the brand’s goals and objectives
- Manage program relationships with influencer agencies and drive accountability
- Stay on the cutting edge of trends and industry best practices and bring those learnings back to the organization to benefit and inform our strategy
- Develop monthly quantitative reporting and performance metrics and report results to program managers and company executives
- Prepare and distribute qualitative reports on the latest influencer industry trends and opportunities
What you bring to the role:
- 3+ years of influencer management for a large company or agency with a proven track record of delivering results in your past work
- Experience with handling programs for both macro and micro/nano influencer programs simultaneously with multiple business objectives attached
- An explorative mindset unafraid to experiment and try new tactics
- Ability to translate business goals and objectives into strategy and tactics for influencer marketing programs
- Experience in measuring, recapping ROI and replicating best practices
- Strategic mindset and the ability to think creatively and analytically
- Agency management experience preferred
- Traackr platform experience preferred
Location: This is an on-site, office based role in Tustin, CA.
Salary: $110,000+ annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous Sick + Vacation policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
- Access for you and the team to the socialmedia.org community for learning and development of industry best practices
