CLIENT COMPANY SUMMARY
Built on a dream and distilled in Austin, Texas, Tito’s Handmade Vodka has been bringing people (and dogs) together over the last two decades. Tito’s Handmade Vodka has gained a reputation for its high-quality vodka, charitable contributions, and its goal to make people happy while making the world a better place.
Events and philanthropy are at the heart of Tito’s vision. Giving back through charity event partnerships and driving sales through on and off-premise event activations are central to the success of the brand.
POSITION SUMMARY
The Sales Ambassador is responsible for overseeing all on and off-premise events in their assigned market(s). The position manages the event process from booking to execution and post-event reporting.
The Sales Ambassador is the quarterback of the total event plan to ensure we have the best possible ambassadors executing our events. This person is responsible for training, motivating, planning, deploying, monitoring execution and reporting on the entire agency resource team for the selected markets. Matching skills of individuals with the needs of the events to drive efficient and effective execution. Working with the Sales Coordinator and local markets to set goals and monitor progress against them. Ensuring all activations are executed consistently with national branding strategy.
The Sales Ambassador will spend about 75% of their time out in the field activating events and 25% in their home office working on administrative responsibilities.
•Supporting the sales team in the market
•Communicate through internal recording system
•Attend charity and non-charity events
•Structure events and determine partnership level
•Deliver product and POS to events
•Staff and train promotional models - experience with state liquor laws
•Serve product and be the face of the brand at events
•Flexible hours and working some weekends is mandatory
KEY ROLES
Hire, train, maintain and motivate the best sampler models possible.
Work with Tito’s Sales Coordinator and local teams to understand market-level plans and activation needs
Work in the field to execute various events as needed including special events, charity events and in-store tastings.
Plan and coordinate agency resources, ensuring the best possible talent is aligned with the right activation events
Ensure the sampler models are clear on execution expectations and have what they need to be successful: set up, selling, menus, cocktail set up, serving, storytelling, product drops, merchandising, execution & recapping
Attend select events to ensure superior execution consistent with what was planned
Manage POS and Merchandise where needed ensuring event needs are met in a timely and efficient manner
Resolve challenges, and issues as they arise ensuring teams are properly supported
Track calendar & execution, recording recaps with photos, key data (i.e. consumers sampled, bottles sold), notes & key learnings
Track, manage and communicate results/budgets on the sales force tracking site.
Align on and track progress against goals
Communicate business updates regularly
POSITION SKILLSET REQUIREMENTS
Exceptional planning, organization and coordination skills
Excellent communication and training presence
Ability to collaborate across multiple teams (marketing, sales, distributor, retailer),
Ability to work in a fast-paced, self-directed work team environment
Understands brand strategy and can drive consistency at every touchpoint
Ability to learn and understand nuances of markets, channels and customers
Only provides solutions to the problem
PRIOR WORK EXPERIENCE REQUIREMENTS
3+ years event planning, coordination & execution
Understanding of the beverage industry
General understanding of markets they are covering
Knowledge of experiential marketing, lifestyle branding
Comfort working on a high-performance, fast-paced entrepreneurial team
Willingness to work full-time, non-traditional hours
Must be able to provide own transportation to and from accounts and events
